Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Ways to Beat the Instagram Algorithm
Does Instagram’s algorithm have you worried?
Are you looking for proven tactics to increase your visibility in the Instagram news feed?
In this article, you’ll discover how four of the most successful companies on Instagram are responding to the algorithm change, and how your business can do the same.
By James Scherer
social media examiner
Study: Two-Thirds Of Aussies Base Online Shopping Decisions Based On Delivery
Nearly two-thirds of digitally savvy consumers report basing a purchase decision on delivery options. And they warn that they often abandon shopping carts before orders are submitted if the process is cumbersome.
The findings, from an Accenture study called Differentiating Delivery: How to Win the eCommerce Battle, suggests that the right delivery partners, easy website navigation and multiple shipping options are critical success factors for etailers.
[B&T Magazine]
Posted byB&T MAGAZINE
Alphabet/Google’s Profit Soars 21 Per Cent
Alphabet, Google’s parent company, has reported its fastest growth rate in two years as companies bought more ads on its search engine and other products, plus users clicked more on those ads.
Alphabet revenues rose 21 per cent to $US21.5 billion in the second quarter over a year prior. Excluding payments to advertising partners, revenue was $US17.5 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
Is Technology A Disruptor Or An Interrupter?
Change is never ending for the contemporary business. And you can blame technology, says Ben Edwards, vice president at payments company PayPal. Organisations have no choice but to keep pace with the rapidly changing consumers behaviours.
But introducing technology that advances the company without interrupting the core business is challenging.
[B&T Magazine]
Posted byB&T MAGAZINE
Big Opportunity For Marketers As Aussies Get Massively Engaged In Olympics
In just one week’s time the curtains will raise on the Rio Olympics and for marketers, the opportunities to communicate with an engaged audience will increase across all platforms. According to research from Rocket Fuel, 92 per cent of Australians are planning to engage with Olympic-related content online during the Games.
Australian’s consider the Olympics to be the ‘most prestigious sporting event in the world’ and our viewing of the XXXI Olympiad is set to reflect this with nearly half of Aussies planning to look at more content online during the Games than they would usually.
[B&T Magazine]
Posted byB&T MAGAZINE
4 Ways to Humanize Your Social Media Updates
Do you want to create better engagement with your fans and followers?
Wondering how your business can come across as more human? Engaging on social media with authenticity helps you turn online connections into customers who feel like they know you.
In this article, you’ll discover four ways to humanize your engagement on social media.
By Matt Secrist
Social Media Examiner
Engage Your Audience: How to Talk and Write About Your Business
All day, every day, our lives are filled with words. They’re communicated to us in verbal or written form and have a huge impact on our decisions and opinions.
That’s why when you talk about your business, having an acute understanding of your audience and what they want to hear is essential to building brand awareness and sales. This applies to the written word as well. You probably put more written words in to the universe each day than verbal, and those are forever searchable courtesy of the Internet. Speaking and writing with intention and authority on your business is something that takes planning and practice.
By JULIE CHOMIAK
Pagemodo
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