Honeyweb Blog / Olympic Games
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Big Opportunity For Marketers As Aussies Get Massively Engaged In Olympics
In just one week’s time the curtains will raise on the Rio Olympics and for marketers, the opportunities to communicate with an engaged audience will increase across all platforms. According to research from Rocket Fuel, 92 per cent of Australians are planning to engage with Olympic-related content online during the Games.
Australian’s consider the Olympics to be the ‘most prestigious sporting event in the world’ and our viewing of the XXXI Olympiad is set to reflect this with nearly half of Aussies planning to look at more content online during the Games than they would usually.
[B&T Magazine]
Posted byB&T MAGAZINE
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