Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Turn More Facebook Leads Into Customers: A 5-Step Process
Do you use Facebook ads to generate leads?
Want to convert more Facebook leads into customers?
In this article, you’ll discover five effective tips to increase the chances your Facebook leads will become customers.
By Gavin Bell
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook CBO: Does It Produce Good Results? A $1,000 Experiment
Facebook ads news the acronym CBO (that stands for Campaign Budget Optimization).
This is because Facebook CBO is a radical change in how Facebook distributes the budget within a campaign.
Here’s a reminder of the Facebook ad campaign structure, with CBO moving the budget.
By Paul Fairbrother
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Social Media Etiquette: 12 Dos and Don’ts for a Successful Marketing Strategy [Infographic]
Are you looking for ways to improve your social media strategy?
Are you just getting started with social media and want to learn the etiquette you should follow?
The team from Salesforce share a list of key social selling "dos and don’ts" in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Social Media Etiquette: 12 Dos and Don’ts for a Successful Marketing Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_1065957425.jpg)
Why You Need to Improve Your Critical Thinking Skills & How to Do It
I’ve seen that in some cases, these super-smart people can’t think critically.
They can’t solve real-world problems. They can throw out brilliant ideas, but they can’t execute them.
Occasionally this still happens, but I try and remember to slow down and use logic.
By Julie Joyce
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How to Create Great Video Ads - According to YouTube [Infographic]
YouTube’s monthly active user base accounts for an incredible 25% of the world’s population.
YouTube's creative team provided some additional tips and notes on how to make more effective YouTube ads.
Here's a summary of their key tips:
By Aaron Brooks
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
![How to Create Great Video Ads - According to YouTube [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_302309492.jpg)
How to Use Process-Level Value Proposition (and Why It’s Essential to Customer Lifetime Value)
There are many “asks” we make of customers in addition to the “ultimate ask” of a purchase.
Often, companies need their customers to do varying amounts of work.
We may need a customer to verify information for security reasons.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Effective Landing Pages: 30 powerful headlines that improved marketing results
There are 21 psychological elements that power effective web design.
Of those elements, one of the first your customers will experience is the headline.
A powerful headline is your make-or-break opportunity to connect with the customer and get them to engage with the rest of your page.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
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