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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

After the Lead Magnet: How to Nurture B2B Leads

When a prospect downloads your lead magnet, their journey to paying customer has only just begun. 

Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce.

But Salesforce revealed that less than 0.5% of webinar leads ever convert to customers. 

By Andrew Yedlin
conversionxl.com

Honeyweb are your local B2B marketing experts, contact us to discover how we can help your business.

After the Lead Magnet: How to Nurture B2B Leads

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How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics

Do you really know which of your Facebook ads produce customers and revenue?

Is Facebook telling you one thing and Google Analytics saying something different?

Discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their path to purchase.

By Jack Paxton
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics

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4 Ways to Keep Instagram Stories Viewers Engaged

Wondering how to stop Instagram Stories viewers from skipping your content?

Looking for quick tips to help?

In this article, you’ll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching.

By Jason Hsiao
socialmediaexaminer.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

4 Ways to Keep Instagram Stories Viewers Engaged

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Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason.

At the end of the day, only one thing truly matters – the amount of revenue that comes from your Facebook Ad spend.

Finding the best way to optimize your campaign to increase ROAS is integral to success.

By Paul Fairbrother
adespresso.com

Honeyweb are your local eCommerce marketing experts, contact us to discover how we can help your business.

Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

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Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. 

Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match type to use.

Which Google Ads Keyword Match Type will produce the bigger bang for your buck?

By AdEspresso Ads Specialists
adespresso.com

Honeyweb are your local Google advertising experts, contact us to discover how we can help your business.

Google Ads Keyword Match Type: Which One Should You Use? A $1,000 Experiment

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New Study Examines How Brand Engagement on Social Influences Purchase Behavior

Glean more insight how social media users from across the U.S. interact with brands on social platforms

How those interactions subsequently influence their buying decisions.

In this post, we'll take a look at some of the key highlights from the report.

By Elaine Fogel
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

New Study Examines How Brand Engagement on Social Influences Purchase Behavior

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11 Marketing Experts Share Their Marketing Fails

If you’ve ever failed in marketing, you’re not alone.

Nobody likes to mess up, but we’ve all been there. 

And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. 

By Ashley Luk
unbounce.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

11 Marketing Experts Share Their Marketing Fails

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.

Testimonials

"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "

Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd

Steven Hamilton - Honeyweb

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