Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics
LinkedIn has announced its latest feature drop for Company Pages, which includes new ways to highlight your newsletter, a new, more privacy-friendly way to segment your ad audience, and updated competitor analytics.
First off, on newsletters, which have seen big growth on LinkedIn of late.
To further encourage brands to get into the LinkedIn newsletter game, and promote their products and services more directly, LinkedIn will now provide more options to maximize discovery, with company pages able to add SEO titles, descriptions and tags in their newsletter uploads.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google: Links Have Less Impact Today Than In The Past
A Googler shared that links as a signal have less impact than when Google first started
In a Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal than it used to in the past.
By Roger Montti
searchenginejournal.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Provides New Stats on 2022 World Cup Engagement
The FIFA World Cup is already dominating online discussion, and it’s got a few weeks of competition left yet,
which will likely see the tournament become an even bigger focus for football (soccer) fans around the world heading into the Christmas break.
Which also provides brand tie-in opportunities and linkage into the surrounding World Cup discussion. Some brands, of course, will get this wrong and force their way in, but there are clever ways to connect your promotions into the broader hype, which could help to boost your marketing.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
SEO tips for small businesses to increase traffic during the holidays
The holiday season is a time when many small businesses see a surge in traffic.
This increased traffic can be an opportunity to increase sales and grow your business. However, it’s important to take the necessary steps to optimize your website for search engines and publish high-quality content regularly if you want to take advantage of this opportunity.
By Steven Hamilton
Honeyweb Online Marketing Solutions
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing Promotion Strategies: These 3 message levers moved people to click, link, and refer
Why should the right person act on your conversion objective?
To give you ideas for identifying your brand’s message levers, in this article we bring you three stories of marketers that found the right message lever to pull. For one, it was an emotional trigger. For another, a professional opportunity. And for the third, an incentive.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
12 Graphic Design Trends for 2023
Looking to give your branding a visual refresh in 2023?
This might help – the team from 99designs have put together a listing of the top trending visual styles and formats which are set to become more significant trends in the next year.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Shares the Top 100 Most Searched Products of 2022
Not sure what to get for your friends and family this Christmas?
This might help – today, Google has published its annual listing of the top 100 gift ideas, based on trending searches from 2022.
Google’s Top 100 includes a range of product insights and trend tips, including notes on specific anomalies in Search behavior over the past year.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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