Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Burger King Beats McDonald’s In Social Media Buzz Post McWhopper Plea
Burger King’s collaboration pitch to McDonald’s may have been flat out rejected by its competitor, but it looks like Burger King may have dominated the social media conversation following the stunt.
According to social media tracking firm Spredfast, Burger King has been mentioned in social media conversation 42 per cent more than McDonald’s.
Just How Social Is That Social Media Influencer?
Brands are being seduced by coverage about the appeal of influencers, and Thomas Hutley, head of OMD Word, is worried brands are going in too deep too quickly.
Over the last 12 months I can’t tell you how many times I’ve read articles on the ‘rise of social influencers’ or it being ‘the year of influencer marketing’. Yes we’ve seen huge growth, but with this growth comes opportunism and as brands race to compete, they’re breeding a new form of not-so-social influencers.
“Hashtags Are The Facebook ‘Like’ Desperation Of Yesteryear”: Affinity CEO
Marketing newsflash! People on social media aren’t just waiting to ‘engage’ with your brand, says Luke Brown, CEO of tech driven advertising and media agency Affinity. For him, using hashtags in campaigns is a “sadly misguided tactic”.
“It’s a bit like the Facebook likes desperation of yesteryear,” he told B&T. “So much energy for no meaningful gain.
“Stop Shouting At Consumers And Innovate”: Edelman’s Michelle Hutton
Australians are the most difficult, cynical people on the planet and are sick of being dictated to by brands says Edelman’s global chair of consumer marketing, Michelle Hutton.
“People feel like brands are shouting at them,” Hutton told B&T, “and what came through strongly is that ‘new’ is just not good enough any more. We’re really letting down consumers, despite the fact businesses are innovating.”
Three Steps to Boosting Conversions by Building Customer Relationships
“People don’t buy from companies, from stores or from websites; people buy from people. Marketing is not about programs; it is about relationships.”
NextAfter, an organization dedicated to helping nonprofits discover what truly makes donors give, put this concept to the test during an end-of-year fund-raising push. Tim Kachuriak, the company’s Chief Innovation and Optimization Officer, is so passionate about this cause that he cut his family vacation short and flew cross-country to join us in the studio for the most recent MarketingExperiments Web clinic to share his results and show how what NextAfter learned could benefit any organization.
Essential Guide to Video Marketing: A Resource for Marketers
Do you want to use video for your business? Are you looking for a resource to help you combine video with social media marketing?
Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.
Each of these articles will help you understand and master a specific part of using video for business.
Easy-to-steal ideas from the biggest brands on Twitter
The lovely thing about Twitter is that, like other social platforms, there isn't a very big barrier to entry. Nor is there a very big barrier to success when it comes to positioning your brand on the platform. All it really takes is a solid understanding of the network's nuances and your audience. But of course, some brands do it better than others.
The brands in this article represent the top 10 brands on Twitter, as ranked by follower count on Socialbakers. (Note: Due to the time elapsed between writing and publication, rankings might have shifted.) Now, as we noted in our previous article on Facebook lessons, the biggest brands on a given platform aren't always the most innovative. But it's safe to assume that they are doing something right if millions continue to allow them into their streams.
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