Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Brands Should Use Influencers In Campaigns
Social media influencers are a hot topic in adland at the moment and in this opinion piece, Suzie Shaw from social media agency We Are Social, says it’s well worth marketers starting to have a serious think about using influencers in their campaigns.
We all love to claim that we ‘never watch television’… but my 12-year-old daughter genuinely doesn’t. She literally hasn’t set finger on the TV remote in over a year.
Google Australia Reveals The Things We Searched For Most In 2015
Search engine behemoth Google has given B&T an exclusive look at the words, things, businesses we Australians are most likely to search for.
The results detailed in full in the latest print edition of B&T make for interesting insight into the Googling habits of Aussies.
The online-offline marketing conundrum
Marketers face a challenge with how consumers access advertising messages and proceed to make purchases. Here's the problem. 50 percent of media is consumed online, while the bulk of purchases are still offline
Bridging the online/offline worlds has been a challenge for years, and the problem persists. While smart technology providers are offering feasible solutions, the industry still has no universal solution to fix the disparity between how consumers view media and where they make purchases. The reality is that most shopping still occurs in-store, while engagement with advertising media is occurring on digital platforms. This causes an attribution mess, and the ability to bridge these two worlds is a persistent headache. Steven Wolfe Pereira, CMO of Datalogix, speaks to iMedia about this issue, and offers unique perspectives on how to approach a solution.
The 5 best brand comebacks
Building a successful brand is always a long shot. But keeping a popular brand running at the top of its game over the long haul can be an even greater challenge.
For one thing, our culture is always changing, and the rate of that change only seems to be accelerating. Staying culturally relevant year after year is a challenge very few brands are able to meet. After all, tastes change, trends end, and styles that were once so very popular eventually fade away into obscurity.
14 Social Media Marketing Tools Recommended by the Pros
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job?
Using the right tools can help you manage your time effectively and get better results from your social media marketing.
In this article you’ll find fourteen of the hottest social media tools recommended by the pros.
AdLand On Notice As Over 200 million Now Using Ad Blockers!
Consumer usage of ad blockers is rising steeply with the global installed base set to crack 200 million.
The bad news for brands and even more so for traditional online publishers is that next year blocked ads will represent nearly $40 billion in lost potential revenue.
Generate More Leads with These 7 Content Marketing Campaign Ideas
Use these content marketing tactics to draw up strategies that help you achieve your lead generation goals.Image source.
What sets content marketing apart from other forms of content creation is that every piece of content you produce needs to serve a business objective. For many content marketers, that goal is lead generation.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"I considered a number of different marketing strategies to try and grow my business, including those recommended by marketing professionals in a marketing study. When somebody recommended I look into Honeyweb's eZmail and told me how dramatically it had helped their business, I knew I had my solution. Cost-effective and delivering proven results across a wide range of businesses, eZmail is a modern solution that I can use to hit my specific audience. I love being in complete control of when and how I use eZmail. And the price means I don't break my marketing budget!"
Viki Bickerton
Virtual Office Mania
