Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Call to Action Conference 2015
The Recordings, Slides and Notes from Call to Action Conference 2015
We just wrapped up this year’s Call to Action Conference and our heads are still reeling from all the actionable insights, testing ideas and networking/partying with some of the smartest conversion experts in the entire world.
Why Outsourcing Social Media is Working for Businesses
Many large companies worldwide are facing a conundrum when it comes to using social media to help generate new business.
In social media outsourcing, as in every area of business, it's important to pick partners wisely.
Facebook Advertising 101: How to Get Started With Facebook Ads
Are you considering running Facebook ads? Have you tried Facebook ads but have had little success?
Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. Amy will explore what you need to know to get started with Facebook ads, plus you’ll discover the benefits of running Facebook ad campaigns.
What is the Real Value of the Facebook “Like”?
I remember when Facebook began to gain momentum, and there was an option to “poke” someone else. Overtime, the newsfeed changed, the look changed, and suddenly Facebook exploded. Today, it offers a space for people and friends, public figures, businesses, social groups, and more.
As a business owner who uses Facebook for social media marketing, I often take a look at our social engagements and how many “Likes” our page has, as well as how many “Likes” our posts were getting. Naturally, my brain computes that the more “Likes” we were getting, the better.
The State of Social Media Marketing
Of all the marketing channels available today, social media continues to be a top choice for many brands. Despite the fact that organic reach has become increasingly difficult over the years, social media remains a very effective option for marketers. However, a lot has changed since social media was first introduced over a decade ago. Lots of new options are available for marketers.
Content marketing agency JBH [Opens in a new window] , in collaboration with Smart Insights and SimilarWeb, reviews the top social channels for brands
Facebook Introduces Signal for Facebook and Instagram
Signal for Facebook and Instagram is “a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports and more–all in one place.”
We’ve heard from journalists that they want an easy way to make Facebook a more vital part of their newsgathering with the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting.
The Single Most Important Reason Why Online Marketing Is More Important Than Ever
Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online is a must.
Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it’s just a “duh” at this point,” shares Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail. Expanding on this, Servis adds that “being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.”
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