Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google Introduces Breadcrumb SERPs
Google has updated the search results pages by adding breadcrumbs to the top of the page.
The breadcrumbs are triggered by informational search queries and are accompanied by images.
This search display update is a dramatic step away from how Google displays search results. The change is apparently part of an evolving mobile first version of Google.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Facebook Publishes New Research on How to Create Effective Instagram Stories Ads
With 300 million daily active users, and counting, Instagram Stories has been one of Facebook’s most successful additions.
Shamelessly replicating a key feature of Snapchat, Stories provides people with another way to share
And has become so popular that even Facebook CEO Mark Zuckerberg has said that he sees Stories eventually superseding the News Feed as the primary social media interface.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Marketing 101: What is above the fold?
Above the fold refers to the part of an email message or webpage that is visible without scrolling.
It refers to a printing term for the top half of a newspaper which is, literally, above the place in the newspaper where it is folded in half.
Unlike a newspaper, however, email and webpage fold locations aren’t predictable.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
We Must Treat Data As A Precious Gift”, Says Woolies Exec
Sure, data-driven marketing is the future, but according to a Woolworths executive, it is most powerful when used for good, and for good only.
Ingrid Maes is the director of loyalty, data and direct media at Woolworths, and at the ADMA Data Day, she blew the audience’s minds with the way Woolworths uses artificial intelligence (AI) for marketing purposes.
There’s no doubt that AI is a drastic change for the industry – personalised videos are a far cry from the days of flyers and door-knocking.
By Lauren Croft
bandt.com.au
Honeyweb are your local data marketing experts, contact us to discover how we can help your business.
In This Era Of Trust, Brands Beed Highly Targeted Agencies More Than Ever
B&T‘s on the ground at the Social Media Summit in steamy Bali.
We stopped by for a chat with Philip Kitchener, APAC vice president for storytelling/marketing firm Stylehaul. Here, he talks the era of trust and what that means for brands and agencies.
CMOs appear confused about where to invest in their social media strategies. What’s your advice?
By John Bastick
bandt.com.au
Honeyweb are your local Brand marketing experts, contact us to discover how we can help your business.
Australia’s Top Facebook Pages Revealed
Online Circle Digital has uncovered the top-performing Facebook business pages for 2017.
Facebook Performance Report showcases the most popular topics and most popular pages on Facebook in 30 different categories.
The report is based on data comparison of more than 2,600 Australian brands in 2017 collated using Online Circle Digital’s proprietary tool, Social Pulse.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words
Think of all the money you invest in attracting customers before they even get to the call-to-action …
buying media or traffic, designing websites and landing pages, crafting just the right offer.
If you can squeeze just a bit higher conversion rate out of your calls-to-action (CTAs), it increases the ROI on the rest of your marketing investment.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
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Hahndorf Farm Barn
