Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
8-point Checklist to Grow Your Email Marketing List by Maximizing the Perceived Value of Opting In
Every action you ask your customers to take has a cost and a value to them.
Even “free” actions like subscribing to an email list.
If you want to get more email subscriptions, you have to increase the perceived value of subscribing, while decreasing the perceived cost.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
Heuristic Cheat Sheet: 10 Methods For Improving Your Marketing
We were recently asked, “Is there a heuristic cheat sheet published that shows all of them at a glance?”
MarketingExperiments and its parent research organization, MECLABS Institute, have become well known for our heuristics.
If you’re already familiar with what a heuristic is, feel free to scroll down to see the cheat sheet.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
Facebook’s Latest Controversy Could Fundamentally Change the Platform - and Social Media Itself
The biggest social media story of the moment
And maybe ever – is the latest controversy surrounding the misuse of Facebook data by controversial advertising/lobbying group Cambridge Analytica.
To quickly get you up to speed, former Cambridge Analytica staffer Christopher Wylie has come forward with allegations that the company used personal information on American voters.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Will Meta Descriptions Soon Go Extinct?
Meta descriptions, as most marketers know, are HTML attributes that explain a webpage’s content with a relatively short summary.
Until December 2017, that “short” summary was recommended to be only 160-ish characters before Google would truncate it on the search engine results page (SERP).
That, or Google would automatically generate its own “ideal” description in place of the one the page had in place.
By Sam Hollingsworth
searchenginejournal.com
Honeyweb are your local Website marketing experts, contact us to discover how we can help your business.
Google’s John Mueller Reveals New Details About Mobile-First Index
Google’s John Mueller announced several new pieces of information about the mobile-first index at SMX Munich this morning.
SEJ team members Brent Csutoras and Vahan Petrosyan were in attendance and passed along all the key details. Here’s what you need to know.
Google will notify users when a site is moved to the mobile first index.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
7 Tips for Building an Engaged Email List [Infographic]
With the rising concerns around social media marketing - it's becoming ever more apparent that brands should also be working to build their own direct connection with their audience.
Email marketing gives you the capacity to do this, and to deliver your messaging straight to the inboxes of your potential customers, solidifying connection and keeping your offers front of mind.
But email has also been overused, at times, and consumers have become warier of spammy messages.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
![7 Tips for Building an Engaged Email List [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_50717861834.jpg)
Snap Adds New Discovery Tools to Snap Map, Highlighting Happening Events
Snapchat’s adding a new feature to its Snap Map which will highlight happening events
Either based on updates from your friends or featured stories – with a clickable listing along the bottom of the map screen.
As you can see here, the new ‘Map Explore’ listings will be shown along the bottom of the map, enabling users to swipe across, and be quickly be taken to the relevant location on screen.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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