Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why B2B Marketers Can’t Afford to Ignore Facebook
With over 2 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers
Yet a key question that's regularly asked by B2B businesses is whether Facebook is worth the investment for them.
It may seem like Facebook only makes sense if you’re marketing a consumer-facing product or service, but consider these facts.
By Sylvie Tse
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Rise of the New LinkedIn (by The Numbers) [Infographic]
What is LinkedIn to you?
Chances are it’s a place where you keep your resume updated in case anyone in your network has any job openings for you, or a place where you post news about your industry so you can show that you care about your job.
But do you ever post anything personal there? Things that are relevant to your personal interests? You should. Here’s why.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Rise of the New LinkedIn (by The Numbers) [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_449732920.jpg)
3 Social Media Marketing Trends to Watch in 2018
The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.
Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year.
Here are three developments to keep an eye on.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Periscope Announces Increased Broadcaster Payouts via Super Hearts Program
Back in June, Twitter-owned live-streaming app Periscope launched a new creator payment process called ‘Super Hearts’.
Super Hearts are an upgraded form of emoji response which viewers can use to donate funds to a Periscope broadcaster
Super Hearts are purchased in packages and submitted during a Periscope stream, with the creator getting 70% of the money generated, via the responses, during their streams.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Snapchat Adds ‘Snap Pixel’ to Track Ad Response, Showcases New Lens Option
Remember when Snapchat CEO Evan Spiegel said that they wanted to avoid the ‘creepy’, intrusive ad tactics employed by other social networks?
The company’s opinion looks to have changed on this – Snapchat has announced that they’re now looking to roll out a new ‘Snap Pixel’
A conversion tracking tool which will enable advertisers to measure the traffic being driven to their sites via Snapchat ads.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Adds Split Testing, Improved Ad Analysis Options Within Ads Manager
In order to provide advertisers with more insights into what’s working – and what’s not – with their ad efforts
Facebook’s rolling out two new testing options which will enable more accountable, traceable experimentation with various creative aspects.
The first new option is creative split testing, which, as it sounds, will make it easier for advertisers to get data on varying ad approaches
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
How A Nonprofit Leveraged A Value Proposition Workshop To See A 136% Increase In Conversions
Background: Willow Creek Association is a nonprofit organization committed to transforming leaders in their respective communities.
Each year, they host a two-day event (Global Leadership Summit) to provide those leaders with training from speakers in successful companies.
Primary Research Question: How can we create more value to increase conversions?
By Arren Mills
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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