Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google Officially Announces Rollout of Mobile-First Indexing
Google has made its first official announcement regarding the rollout of mobile-first indexing.
To be sure, mobile-first indexing began prior to today’s announcement, this is just Google’s first real acknowledgement of it via its own channels.
Representatives from Google have previously stated that a significant number of sites have already been migrated to mobile-first indexing.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]
Whether your best ideas come to you in the shower, at the gym, or have you bolting awake in the middle of the night
Sometimes you want to quickly A/B test to see if a given idea will help you hit your marketing targets.
This want to split test is real for many Unbounce customers, including Norway-based digital agency ConversionLab, who works with client Campaign Monitor.
By Jennifer Pepper
unbounce.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
![See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]](https://www.honeyweb.com.au/uploads/blog/750-x-400.jpg)
The 4 Elements of a Strong Social Media Strategy
Allocating dollars to social advertising is a great idea - even amid rising competition
The cost per result for social advertising campaigns is by far the best, in comparison to other forms of digital advertising.
The key, of course, is to have a strong strategy, which requires a little more thinking, a little more forward planning before jumping in.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Facebook Rolls Out New Options for Facebook and Instagram Stories
Facebook has quietly added in a couple of new options for Facebook and Instagram Stories
Which offer some additional functionality, and new considerations for the tools.
First off, on Facebook Stories – Facebook’s added in new sticker options which enable you to add in weather and location, but also to tag friends using the ‘Name’ sticker.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Facebook Updates Privacy Controls in the Wake of the Cambridge Analytica Scandal
Wow – what a time for Facebook.
The Social Network had already started to add in additional privacy and transparency tools to help reassure users in the wake of the Cambridge Analytica data scandal, with more likely on the way.
Now, Facebook has indeed moved on that, rolling out a refresh of their personal data options to give users more direct control over the information they upload, and how it’s used on the platform.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

AdWords Competitor Targeting: What You Need to Know Before Starting
Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords.
This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already be solution aware.
In short, they might be primed and ready to find a product or service (that’s you!).
By Larissa Hildebrandt
unbounce.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.

How to Set Up an Alexa Flash Briefing: A Guide for Marketers
Want a new way to deliver content to customers and prospects?
Wondering how Amazon’s Echo or Echo Dot can help?
In this article, you’ll discover how to set up an Amazon Alexa flash briefing to regularly deliver product updates, event information, and expert tips to an engaged audience.
By Jen Lehner
socialmediaexaminer.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

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