Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Create Your First TikTok Video
Thinking of using TikTok?
Wondering how to publish your first TikTok video?
Discover how to use TikTok’s in-app recording, editing, and effects features to create your first TikTok for business.
By Rachel Pedersen
socialmediaexaminer.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Content Marketing KPIs: Which Ones Should You Track? [Infographic]
Are you tracking the right digital marketing metrics in alignment with your brand goals?
Are your online results linked to your bottom-line performance - i.e. the actual sales made and revenue generated as a result?
While it can be easy to get sucked into the trap of vanity metrics, by refocusing on the right KPIs you can still get your process back on track.
By Gaurav Sharma
socialmediatoday.com
Honeyweb are your local content marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Content Marketing KPIs: Which Ones Should You Track? [Infographic]](https://www.honeyweb.com.au/uploads/blog/Content-Marketing-Ideas.jpg)
Facebook Tests Adaptive Color Backgrounds for Profiles
Maybe, this will work? Possibly?
Facebook looks to be testing out a new option that would alter the background color of your profile within the mobile app based on the dominant color in your profile image.
The process would work by identifying the main color within your profile picture, then adapting the background color to align with that.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Your SEO Roadmap Is Wrong: Mapping Digital Success & SEO Through Uncertain Terrain
Your data is irrelevant.
I’m sure that sentence is going to rub some of you the wrong way, but that doesn’t make it any less true.
All that data you have gathered on how your audience behaves – their online buying habits, their time-on-site, the typical conversion paths – became relics sometime in the middle of March 2020.
By Tony Wright
searchenginejournal.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Makes it Free to Sell Products in Search Results
It will soon be free for merchants to list products in the Google Shopping tab in search results.
SEOs and site owners focusing primarily on organic search can, for the first time, add Google Shopping to their toolkit.
Before the end of the month, this change will take effect in US search results with plans to expand globally by the end of the year.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn to Let Users Add Polls to Posts
LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.
The feature was uncovered by Jane Manchun Wong, an expert at finding unreleased features by reverse engineering apps.
Users can create a simple poll with one question and up to four responses.
By Matt Southern
searchenginejournal.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Site Updates and Winning in SERPs
Google’s John Mueller answered changing the main navigation and how it affected rankings.
He suggested a best approach to minimize negative ranking changes.
The question was about making a change to the sitewide main navigation.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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Testimonials
"We are so happy with our new website created by Honeyweb, it is bright and beautiful and exactly what I had in mind for our new business branding. We have had heaps of feedback to say how user friendly it is and how lovely it looks! And what's more, our Google stats say that our bounce rate in January has decreased approx 48% to only 23% now instead of around 45-50% most months before our new site was up. That means that half the people who visited our site actually clicked past the first page and were enticed to look into our website rather than clicking out straight away because the old home page was so boring! We also had Honeyweb build our new eNewsletter, which has also given us some great results. Our first campaign ROI was an amazing 2,000 % Thanks very much Steven, Trent, David and the team!."
Kate & Jason (Snowy) Carter
Hahndorf Farm Barn
