Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is LinkedIn Planning to Kill Off LinkedIn Groups?
I've written quite a bit about LinkedIn groups in the past.
Historically, they were the number 1 source of organic lead generation for my B2B marketing funnel - in fact, 80% of my leads came from LinkedIn Groups.
Yes, groups sometimes turned into orgies of spam and click bait, but a well-managed group often times did exactly what it was supposed to - brought together like minded people to discuss their common professional interests.
By Mark Lerner
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Steps to Optimize Your Digital Marketing Strategy for Cyber Monday
Cyber Monday is closer than you think. In just a couple weeks, millions of online shoppers will line up to find the best possible deals and get a head start on their holiday shopping.
Are you prepared for the onslaught?
Here are five steps you can take right now to make sure that when Cyber Monday does come around, you can leverage the attention into plenty of online sales.
By Brad Friedman
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
The Pros and Cons of Twitter’s New 280 Character Limit [Infographic]
So, you’ve heard that Twitter is allowing longer tweets
But is that good news or bad news for you and your business?
We share the pros and cons of Twitter’s new 280 character limit in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Pros and Cons of Twitter’s New 280 Character Limit [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_385606207.jpg)
Snapchat Adds Context Cards to Sponsored Lens and Geofilter Campaigns
As Snapchat works to boost advertiser interest - especially in the wake of their latest, disappointing performance numbers
The app has announced a new option which will enable brands to use Context Cards in their Sponsored Lens and Geofilter campaigns.
As you can see, the new option will provide a ‘More’ prompt at the bottom of the screen on Snaps which use Sponsored Lenses and Geofilters.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
New, Free Twitter App Provides Assessment of Performance and Highlights Opportunities
Union Metrics has released a new, free app which will assess your Twitter presence and provide insights into when to post
What kind of content your followers are engaging with and which hashtags you should use to boost your messaging.
So what, right? There's a heap of similar tools on the market. The main difference with this one is that it’s actually being promoted by Twitter itself.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Announces Merging of Messenger Day and Facebook Stories, Adds New Stories Tools
Facebook is removing its ‘Messenger Day’ Snapchat clone within Messenger, and replacing it with cross-posted Facebook Stories, as part of a revamp of the way in which their Stories tools function.
As reported back in September, Messenger Day (70 million daily users) hadn't caught on the way Instagram Stories has (300 million daily users), and Facebook says there was also some confusion over how the tool worked.
To clarify this, and as part of a wider effort to boost Facebook Stories – which has also seemingly failed to gain significant momentum – any story you post on Facebook or Messenger will now be viewable on both, broadening the opportunities of the two functions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Top Social Media Trends That Will Take Over 2018 [Infographic]
As we accelerate towards the end of the year, the season of predictions is almost upon us.
You know the time - when every social media marketing guru comes out with a new listing of projections and prognostications on what to expect, and where we're headed in the next 12 months.
And while no one ever gets these 100% right, it is possible to look at the latest trends - based on usage data - in order to make an informed estimation of what to expect.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Top Social Media Trends That Will Take Over 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_457802464.jpg)
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