Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 PPC Myths To Let Go for Paid Search Success
Let's dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.
For as long as paid search has been around (and it’s been a while now!), certain stubborn PPC myths have plagued the channel.
These myths lead people to approach PPC with incorrect assumptions that cause their programs and campaigns to suffer.
By Becky Brooks
socialmediatoday.com
Honeyweb are your local PPC marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Twitter Posts Record Revenue Result in Q4, Maintains Usage Growth
Twitter has shared its latest earnings results, posting an increase of 5 million daily active users.
But there are some notes of concern, particularly in regards to rising costs.
First off, here's Twitter's current mDAU (monetizable daily active users) chart:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Why Tracking Your Facebook Cost Per Engagement Isn’t Enough
One of the more straightforward Facebook ad metrics commonly used is Facebook cost per engagement.
However, just because it’s simple to calculate doesn’t mean it’s necessarily the most effective one for assessing your ad spend.
This article explains the Facebook cost per engagement metric.
By Brad Smith
adespresso.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

9 Time-Saving Facebook Ad Tools for Busy Marketers
Facebook Ads can be exhausting. Trust us, we get it.
That’s why we’re such big fans of Facebook Ad tools that make our jobs infinitely easier.
Look at nine of the best Facebook ad apps and tools that can help you save time and improve the quality of your ads all at once.
By Ana Gotter
adespresso.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Ad Library: How to Model Your Competitors
Wondering how your competition is using Facebook ads?
Looking for inspiration for your next ad campaign?
Discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram.
By Susan Wenograd
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Ad Testing On a Budget: A Proven Method
Looking for a process to test Facebook ads?
Wondering how to test Facebook ads without blowing your ad spend?
You’ll learn how to set up and test your copy, creative, and headlines to find the combination that delivers the best results.
By Tara Zirker
youtube.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Marketers Beware: 8 all-too-tempting marketing dangers to avoid
The Sirens from Greek mythology enticed sailors to their doom with irresistibly beautiful singing.
But don’t think we marketers are immune. Our Sirens are just a little different.
Will they lead you to a new blue ocean of opportunity or wreck your company along the rocky shoals?
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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