Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Optimize Video for Every Medium
It’s no big secret that video often improves conversion rates.
And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. Not so fast. Every platform is different and therefore no single video is right for every platform. That’s not to say your business shouldn’t be using every platform, but let’s be smart about it.
Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)
If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one….
The cart abandonment campaign.
Why?
Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series and more, we’ve seen this campaign prove itself as the biggest money maker by far, plus it’s conversion rate to sale (due to customers being deep in the buying cycle) is a lot higher than most other campaigns due to buying intent.
By Tom Krawiec
conversionxl.com
How to Customize Your Facebook News Feed: What Marketers Need to Know
Do you struggle to keep up with your Facebook news feed? Interested in an easier way to quickly see what’s most important to you?
Adjusting your Facebook settings can help you save time, stay on top of trends, and reach more of your audience.
In this article, you’ll discover how Facebook marketers can customize their Facebook news feed to improve productivity.
By Mari Smith
socialmediaexaminer.com
How an Explainer Video Can Help You with Lead Scoring
When it comes to following up with leads, timing can be everything. Take, for example,a recent Harvard study in which researchers reviewed data from 1.25 million sales leads (received by 29 B2C and 13 B2B companies). Here’s what they found:
- Potential customers who were contacted within an hour of making a query were nearly seven times as likely to become a qualified lead than those contacted just an hour later.
- Potential customers who were contacted within an hour of making a query were more than 60 times more likely to become a qualified lead than those contacted 24 hours later.
By Claude Harrington
Infusionsoft
3 Ways to Increase Conversions by Increasing Contextual Relevance
When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem.
A landing page that doesn’t display well on mobile is a perfect example. Someone might shout “it’s not responsive” and then resize the page properly for mobile use.
By Raphael Paulin-Daigle
www.conversionxl.com
Can You Trust the “Science” of Optimization?
Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas.
Researchers have shown it’s true.
Fact: if you give potential customers a small gift, you’ll create a debt that customers will eagerly repay.
Robert Cialdini wrote about that years ago in his popular book, Influence: The Psychology of Persuasion.
Hywood Upbeat Despite Fairfax’s $890m Loss
The fortunes of Fairfax have swung dramatically, with the media giant posting a net loss of $893.5 million for the 2016 fiscal year, following an $83.2 million profit in FY15.
Fairfax revealed today that its underlying net profit decreased by 7.6 per cent to 132.5 million in the 12 months to 30 June, with overall revenue falling 0.6 per cent to 1.83 billion.
Posted by HUNTLEY MITCHELL
www.bandt.com.au
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