Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Customer Experience Is Confusing Your Business
Sixty per cent of IT workers now identify improving the customer experience as their top digital goal, while the majority of marketers chose ‘integrating all platforms and channels’ as their main focus. In this opinion piece, Chief Marketing Technologist at Digital Logic, Billy Loizou, does some straight talking about being completely customer-focused.
The number one goal for most businesses all around the world is to become more customer-centric. According to McKinsey&Company over 50 per cent of customer interactions now happen during a multi-event, multi-channel journey.
By Billy Loizou
bandt.com.au
The Rise Of Video Is Making It A Weird Time To Be A Digital Publisher
Video is the new IT kid we all should bow down to in the media industry, however few can afford to churn out the good stuff in high supply. But as Feldman pens, this is where there's money to be made. So what's the solution?
It’s been a big, weird year for the media industry. Gawker, the pioneering blog, declared bankruptcy and was sold off to Univision, whose millennial-focused digital endeavor Fusion has been having trouble finding an audience.
B&T Magazine
This story was originally published by New York Magazine
The Value of Social Proof in Marketing
Have you caught the Pokémon Go fever yet? If so, you’re not alone. Since its July 6th launch, over15 million daily users have downloaded the app on their smartphones - to put that in perspective, that’smore daily users than Spotify or Pandora.
Even more incredible, the game is attracting a diverse group of first-time players that are new to the Pokémon universe.
So what’s driving the interest in a kid’s game based on a decades-old media franchise?
The answer is social proof.
By Bryan Kramer
socialmediatoday.com
5 Steps to Creating a Successful Social Media Strategy for 2017
Social media is constantly evolving and can be hard to predict what's coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set ourselves up for success with some best practices and logical anticipation based on user behavior and industry trends.
Having a solid social media strategy will help you navigate towards business goals through the ever changing social landscape. Check out these five steps to creating a successful social media strategy in 2017.
By Nathan Mendenhall
socialmediatoday.com
19 Tools to Create Social Media Content
Are you looking for new ways to create content?
Interested in tools that can help you?
In this article, you’ll discover 19 tools to create and share content on social media.
By Alex Navarro
socialmediaexaminer.com
6 Dos and Don’ts for Monitoring Your Social Media Channels
A business can get maximum benefit from its social media channels when it approaches them with a clear purpose and strategy and the execution is founded in best practices.
That said, the daily task of dealing with social pages can become time-consuming as a business grows, and with that comes the possibility of making certain mistakes. One might feel like ignoring a comment or not responding to a mention, but that’s not the best approach. Not being able to track brand mentions or missing crucial customer feedback can be detrimental to the performance of a business.
By Michael Georgiou
socialmediatoday.com
Online Advertising Spend Reaches Record $6.8 Billion In 2016 Financial Year
The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30 2016, a 29.7 per cent increase over the prior financial year. This represents the fastest year-on-year growth in online advertising over the last five years.
The data from the latest IAB/PWC Online Advertising Expenditure Report reveals that double digit growth was achieved by all online advertising segments during the financial year.
By Karen Terranova
bandt.com.au
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