Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Twitter Threads Will Boost Narratives
A while ago I wrote about the importance of social media stories, and why they matter in the context of building a narrative.
The platforms succeeding with the stories format have two things in common – ease of use and access to users.
And while Moments didn’t quite become the storytelling tool it could have been for Twitter, the platform recently announced that they're rolling out a new 'Threads' feature, which will enable users to build on a narrative as they go by bringing together strands of a larger story.
By Ben Shute
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Signed a New Deal Which Will Enable Users to Include Popular Music in their Videos
Just days after launching their new ‘Sound Collection’ of free audio tracks which users can freely add to their uploaded videos
Facebook has announced a new deal with Universal Music Group which will enable them to offer music from Universal artists for use in various ways across the platform.
How, exactly, Facebook intends to use and offer these new music tools is not clear, though as noted, the immediate opportunity would appear to be in video, where Facebook has put increased focus in 2018.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Social Media Interactions are Changing - Here’s Why That’s Important
In a recent post, marketing expert Mark Schaefer highlighted an important trend which is probably getting far less coverage than it should.
Schaefer actually took it a step further than that:
“I think this graph represents one of the most significant trends in the recent history of marketing … and yet there is relatively little conversation about it. Social interaction is migrating away from the public view into private spaces.”
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]
During our final #SMTLive Twitter chat of the year, we took time to reflect on digital marketing trends in 2017 and discuss new opportunities we marketers should look out for in 2018.
We covered a few major topics we believe will be the next big thing for digital marketers in 2018.
We had a great discussion with the group — here are the major takeaways from the chat.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap]](https://www.honeyweb.com.au/uploads/blog/shutterstock_780808561.jpg)
7 Tips to Help B2B Businesses Manage Digital Marketing Over the Holidays
This time of year, retailers are extremely busy, both in-store and online.
But for other businesses, the end of the year and the holiday season are different.
For example, we work mostly with technology companies, businesses that offer hi-tech products, technical services, and professional services in support of technology companies.
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Writing for the Web Means Following a New Set of Rules
I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence.
His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’
What we learned about writing in school is not the same as writing for the web. That’s where I come in.
By Rachel Strella
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Giant Email Marketing Statistics Guide [Infographic]
While social media marketing and newer digital tactics (like video) tend to get the majority of the focus
Traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.
In this, we're referring to TV ads, to hard copy magazines and newspapers, direct mail - all of these options can still have a place and be effective, and should not be overlooked.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
![The Giant Email Marketing Statistics Guide [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_776730889r.jpg)
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