Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Cold Emails: Can They Work, Or Are They Just Spam?
Cold emails are unsolicited emails sent to previously uncontacted recipients.
To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. workers spend 3.2 hours checking their work email each day.
Here’s how to increase the chances of success with cold email.
By Rimma Sytnik
conversionxl.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
LinkedIn Video Ads: Relevance, Specs, and Use Cases
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.
On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.
LinkedIn has the potential to resolve both shortcomings:
By Derek Gleason
conversionxl.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
Zuckerberg Outlines New Privacy Focus and Tools for Facebook’s Family of Apps
The future of Facebook is.. privacy?
That would appear to be the case, going by CEO Mark Zuckerberg's latest 3,000 word blog post, in which he outlines his plans to add in more privacy-aligned features.
Among the new measures, Zuckerberg says Facebook will make the following tools a focus:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation
In the realm of SEO, as Bill Hunt once put it so well, you have to get the basicsright before you even begin to think about innovating.
A foundation allows you to put your best foot forward.
If you try to build or add on to your house with a weak foundation, you’re only setting yourself up for disaster.
By Jesse McDonald
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Value Sequencing Decider Graphic
What do your customers need to know, and when do they need to know it?
Expressing value is the core of marketing. But you shouldn’t express the same value messages at every point of the customer journey or to every customer.
Different people need to understand different elements of your product or service’s value at different points.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How to Recruit Paid Social Influencers
Want to run a successful influencer marketing campaign?
Wondering how to formalize your influencer marketing partnerships?
In this article, you’ll discover how to find and contract with paid social influencers.
By Corinna Keefe
socialmediaexaminer.com
Honeyweb are your local Social Influencing experts, contact us to discover how we can help your business.
Instagram’s Working on a New Way for Brands to Expand Influencer Campaigns
Instagram has announced that it's working on a new ad format
which will better enable brands and influencers to partner-up in a more financially beneficial, and transparent way.
Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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