Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Write Headlines that Get Shared and Drive Traffic
Headlines make the blog post. Flub your headline, and even if the rest of the post is great, you’ll see far fewer results from your efforts.
Posts with weak headlines get drastically fewer shares, fewer clickthroughs, fewer readers. And while all that might sound like a dread warning, there’s a sunny upside here: Get your headline right, and you’re halfway to success.
How to Use Facebook Instant Articles for Business
Are you thinking of publishing your content on Facebook? Wondering how to use Facebook Instant Articles?
In this article you’ll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.
Digital Advertising Now Helping Itself To A Third Of The Budget
Digital advertising continues its takeover with a new report from media network GroupM saying it eclipses a third of the media budget. It’s up to 31 per cent of measured ad investment from 28 per cent in 2015. And is set to surpass $US160 billion this year.
And programmatic trading of the ads constitute of third of that segment. The report, Interaction 2016, looks at the continual influx of digital advertising, the issues surrounding it, user behaviour and technology.
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When Jargon Converts (and When It’s Just Cheesy)
When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon?
Most common wisdom has said that jargon doesn’t work in copy, but that’s a blanket statement that may not always be true. There are certain times when jargon is totally appropriate. There are also times (many of them) where jargon is straight up cringy.
Psychological Backfiring: What No One Tells You About Neuromarketing
You’ve read about color psychology, system one and two, emotional persuasion, etc. I know you have because it’s everywhere. It’s on KISSmetrics, Forbes, Entrepreneur, Inc., Help Scout, HubSpot… you name it. Hell, we’ve covered some of these topics ourselves.
Why? Well, because many psychological triggers do, in fact work. But there’s another side to using psychology online that almost no one is talking about: backfiring.
How to Measure Social Media Using Google Analytics Reports
Do you want to see how social media impacts your business? Want to learn how Google Analytics can help?
In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing.
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