Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Ways to Repurpose Content with Instagram’s Most Popular Features
Between Instagram's latest trends and the power of repurposing, creating content for the platform has never been easier.
For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery.
But it’s becoming increasingly difficult to ignore Instagram in your social media strategy. Here are 6 ideas to start with.
By Brittany Berger
searchenginejournal.com
Honeyweb are your local content marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Social Media Video Made Simple: How to Easily Make Great Videos
Want to use more video in your social marketing? Wondering how to get started?
To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast.
Discover how to set up and record your video and how to include branding. You’ll also find tips and tools to make the process of creating video easier.
By Michael Stelzner
socialmediaexaminer.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Marketing Calendar for 2021 [Infographic]
Given the disruption of 2020, it may feel a little presumptive, even foolish, to start planning for what may or may not be coming in the year ahead.
Almost every plan you would have had in place for this year would have been thrown out by the pandemic, and/or other unforeseen shifts that seem to have conspired against any sort of strategic thinking.
To help with this, the team from Linqia have published a new, 2021 events calendar to help you stay on top of all the key happenings.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![The Marketing Calendar for 2021 [Infographic]](https://www.honeyweb.com.au/uploads/blog/content_marketing_calendar.jpg)
Instagram Adds New Creative Tools in Reels and Stories
Instagram has added some new additions to your creative options in both Reels and Stories
While also tweaking a few existing functions and expanding the roll out of its Branded Content tags.
First off, on Reels - as shared by social media expert Matt Navarra, Instagram's adding new 'Audio Mix' and Voice-over' options into your Reels composition tools.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Social Media Competitor Analysis in 10 Steps [Infographic]
A social media strategic plan will never be complete without a thorough competitive analysis.
What’s more, competitor analysis can also help yuo establish industry benchmarks, and highlight low performing and high performing aspects of their content strategy.
The below infographic provides an overview of the key elements to consider when conducting a social media competitor analysis in 10 quick steps.
By Adina Jipa
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Social Media Competitor Analysis in 10 Steps [Infographic]](https://www.honeyweb.com.au/uploads/blog/sssgfh.jpg)
Facebook’s Testing an Instagram Content Calendar in its Creator Studio Tool
Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post activity - both past and scheduled.
The new calendar option, if you have it, appears on the left hand side function bar in your Instagram tab in the app.
The calendar displays a listing of all of your Instagram posts, with separate icons for single image updates, carousels and more.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook’s 2020 Year in Review [Infographic]
We're now into the final days of 2020, and while most will be happy to see the back of what's been an extremely challenging year
It's also worth reflecting on the various incidents and happenings over the last 12 months, just to take in the full scope, and the many impacts.
And Facebook has sought to cater to user need in that time - as per Facebook:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Facebook’s 2020 Year in Review [Infographic]](https://www.honeyweb.com.au/uploads/blog/facebook2020_7ogbroJrt.jpg)
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