Honeyweb Blog / Snapchat Update
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat Launches New Program to Pair Brands with Platform Influencers
As Snapchat seeks to boost its revenue potential, one key area of focus has been platform influencers
And working to build bridges with them after a long history of ignoring the platform’s most prominent creators.
To that end, this week, Snap has launched a new program called ‘Snapchat Storytellers’ which will connect brands to Snapchat influencers for content collaborations.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snapchat Launches ‘Footprints’ Report to Provide Insight into User Behaviors [Infographic]
Here’s an interesting stat from Snapchat:
“Over 90% of Snapchatters opt-in to share their location, and they interact with Snapchat approximately 25 times a day.”
That gives Snap a heap of data on locations, including the stores they visit, the restaurants they go to, etc.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Snapchat Launches ‘Footprints’ Report to Provide Insight into User Behaviors [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_640566304.jpg)
Snapchat Rolls Out 6-Second, Unskippable Ads in Shows
Snapchat is now rolling out its new, unskippable, 6-second ads, forcing users to sit through commercials.
First off, it’s not as bad as it may seem – the 6-second ads are not being inserted in or around user content
They’ll only be available within Snap’s shows, the professionally created content published to the app from companies like Disney, Viacom and ESPN.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Latest Pew Research Data Shows Snapchat Continues to Maintain Hold on Younger Audiences
Facebook remains the leading social media platform by a significant margin, but younger users are also turning to Snapchat and Instagram at very high rates.
Pew surveyed more than 2000 U.S. adults (aged 18 or over) in January to get a pulse of social media usage trends amongst American audiences.
With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snapchat Signals eCommerce Ambitions via New Collaboration with Jordan Brand
This could make things interesting.
Weeks after opening their own, in-app Snap Store, selling official Snapchat merchandise (like ‘Dog Lens’ t-shirts and Dancing Hot Dog costumes)
Snapchat has launched its first brand collaboration along similar lines, enabling users to purchase the latest pair of Jordan brand sneakers completely within the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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