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Honeyweb Blog / Seo

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Write Content with an SEO mindset

One of the most important components of a web marketing campaign today is to have a content marketing strategy in place

However, not just any content will do.

To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also attracts the search engine spiders and delivers organic traffic to the website, it must be created with an SEO mindset.

Here are 5 things that must be done in order for content to improve SEO efforts, thanks to Nick Stamoulis from Brick Marketing:

  • Content and SEO teams must work together
  • Conduct keyword research
  • Review existing keyword data
  • Produce robust content
  • Measure content performance

Read the full article here. Source: Nick Stamoulis

Are you customers finding you? Click here to read how we can help your business be found on search engines like Google. Click here to contact us today!

Write Content with an SEO mindset

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SEO Tips for Developers During a Redesign Project

While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another

Web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO.

The SEO’s work isn’t as flashy but it’s equally important.

When it comes time for a website redesign, web developers and SEOs must work together to maintain organic search traffic.

Nick Stamoulis from Brick Marketing has listed 4 important SEO tips to follow:

  1. Keep URLS the same
  2. Use 301 redirects
  3. Transfer all the meta information
  4. Transfer all the H tags

Read the full article here. Source: Nick Stamoulis

Ensure your business is found online with our SEO services, and covert your visitors into leads and sales. Click here to learn more or here to contact our SEO experts. 

SEO Tips for Developers During a Redesign Project

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SEO and PPC Should Work Together

While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions

Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.

While some website owners get this, and are investing in both, they still might be missing a huge opportunity.

If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.

Read more here to find out why. Source: Nick Stamoulis

Click here to learn more about our SEO services, which are essential in today's digital marketplace, and boost your business' conversation rates today! Click here to contact us. 

SEO and PPC Should Work Together

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Honeyweb Staff Introductions: Steven Hamilton

Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)

Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.

Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.

It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”

With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.

Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.

Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”

Honeyweb Staff Introductions: Steven Hamilton

Contact Steven for your online marketing needs

What Is the Difference Between White Hat and Black Hat SEO?

When outlining inbound marketing strategies, marketers have to make a desicion: choosing between white hat or black hat link building strategies to elevate their content marketing efforts

So what's the difference between each?

In its simplest form, white hat tactics emphasize a strategy that follows Google’s rules – particularly in terms of quality content.

Black hat tactics take a complete 180 turn, opting for a more aggressive approach that isn’t afraid to bend the rules.

However, each strategy has its advantages and disadvantages.

For a better understanding, Andrea Lehr from Search Engine Journal takes a closer look at each tactic to help you determine whether you’ll want to use a white hat or black hat approach when navigating the wild, wild web.

Access the full article here. Source: Andrea Lehr

Need help with your SEO (Search Engine Optimisation) tactics to boost your online traffic? Click here to learn more or here to discuss ideas with us today.

What Is the Difference Between White Hat and Black Hat SEO?

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Climbing the Google Ranks: Three Key SEO Tips

There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must

When was the last time you performed a Google search and clicked on the second page of the search results?

In fact, when it comes to online shopping, many people don’t even scroll right down to the bottom of the first page of the search results, which means that in order to remain competitive, you need to be as high up on the search engine rankings as you possibly can get – or at least, rank higher than your competitors.

This being said, it’s one thing to know what you need to do, and quite another to figure out how to do it.

When it comes to improving your site’s ranking on Google, there are three letters you need to know: SEO (Search Engine Optimisation).

Access the full article to learn some valuable new tips to improve your website's SEO here. Source: Michelle Chau

Learn more about how we can manage your site's SEO results through targeted advertising here. Contact us today by clicking here.

Climbing the Google Ranks: Three Key SEO Tips

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Google’s Top Search Ranking Factors of 2016, According to Searchmetrics Study

Searchmetrics has released their annual study of Google’s top search ranking factors. The “comparative benchmark” for SEOs illustrates how ranking factors are becoming more personalized, content relevance is paramount, technical factors are still as important as ever, and backlinks are seeing a downward trend in importance.

I will recap some of the top sections of the report in this post, but the exceptionally detailed 63-page report deserves to be read in full if you have the time to do so.

By Matt Southern
searchenginejournal.com

Google’s Top Search Ranking Factors of 2016, According to Searchmetrics Study

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Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"We are very happy with the our website. It showcases our gyms exactly how we wanted them to be. In addition to this outstanding work, we appreciate the complete online marketing strategy and ongoing help with our social media marketing. Thank you Steven and the Honeyweb team"

Kristina Drage
Bodyapeel Gym's

Steven Hamilton - Honeyweb

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