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Honeyweb Blog / Seo

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.

If you haven’t felt any impact from the update yet, it doesn’t necessarily mean you’re in the clear. Panda 4.2 will take a few months to fully roll out, Illyes says, so you may not notice it for a while if at all.

Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries

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Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.

Our industry has seen a huge shift in how we build and optimize websites over the years. From the dark age of link buying, spam and algorithmic gaming, professional search marketers now focus on optimizing for the user. Quality content and site design are the key drivers that build audiences and earn trust.

Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

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5 Easy Link Building Tactics for Small Business

As white hat link building becomes more difficult than ever, you can't pass up the opportunity for free link building advice that still work. In this week's top post, SEJ contributor Jon Ball gives 5 of his best link building tips, specifically geared towards small business. 

The best thing about these tips is that they're incredibly easy to implement. Even if you're busy running your business at all hours of the day, and link building isn't necessarily your specialty, you'll still be able to reap the benefits of these tips.  

5 Easy Link Building Tactics for Small Business

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Get the best SEO from your content

It pays to get back to marketing basics every now and then. Make sure your content strategy accounts for these little details that matter to search engines -- without sacrificing quality.

Content marketing and search engine optimization are inextricably linked. Yet we're in a strange place at present. While search engine optimization companies rebrand themselves as "content marketing solutions," enterprises engaging in content marketing internally are engaging content producers with little or no SEO background.

Get the best SEO from your content

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What is HTTPS and why does Google like it so much?

Google has announced it will give sites using encryption a higher rank in its search algorithms. Particularly, it singled out HTTPS, which it characterizes as “industry-leading security.”

It’s easy to tell if a site is using the system: A URL that starts https:// instead of http:// is using it. HTTPS, which stands for Hypertext Transfer Protocol Secure, makes it more difficult for hackers, the NSA, and others to track users. The protocol makes sure the data isn’t being transmitted in plain-text format, which is much easier to eavesdrop on.

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