Honeyweb Blog / Online Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Google to Plan Your Trip
Google Maps revolutionized how you get from point A to point B - Google Trips aims to to do the same for how you vacation
The smartphone app, released on Monday, uses what it already knows about you, based on data it has collected from your Gmail account, and combines it with established features from its other offerings, like Destinations, and its large database of crowd-sourced reviews.
The goal, as Google puts it, is to create a “personalized tour guide in your pocket.”
Read the full article here. Source: Justin Sablich
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Two-Thirds Of Global Ad Spend in 2016 Was Still Offline (And Why We’re Witnessing The Rise Of Snapchat)
One of the planet’s top tech sharemarket watchers, Mark Mahaney, has told a conference in the US that although the likes of Facebook and Google will continue to soak-up advertising dollars, 66 per cent of current global ad spend actually remains offline (that’s TV, print, Radio and the likes).
Mahaney, who is the MD of the Canadian-based RBC Capital, was speaking about Facebook’s future at the Business Insider’s Ignition conference in New York last week.
By B&T Magazine
bandt.com.au
The Digital Apocalypse Has Arrived! Will 2017 Be The End Of Media In Australia?
In this dramatic guest post, Andrew Birmingham, the editor in chief of Which-50.com, paints a rather dystopic picture for a lot of Australian media, predicting their ad revenues (and business models) are heading in one direction- off a cliff!
Google, Facebook. Facebook, Google, let’s call the whole thing off.
Last week the IAB released its quarterly approximation of online ad spend. It suggested that the shift of budgets into online advertising continues unabated as does the unparalleled migration in media wealth from local players like Fairfax to international dotcoms like Google and Facebook.
Posted by B&T Magazine
bandt.com.au
Australia’s Ad Market Will Reach Almost $16 Billion In 2017: Magna
The Australian advertising market will fall just short of $16 Billion in total spend in 2017, according to Magna Australia, IPG Mediabrands’ media investment and intelligence division.
The new forecast comes as the Australian market achieved stronger than expected growth of 7.4 per cent in 2016 and Magna is predicting the market will expand by another 6.3 per cent in 2017.
By Richard McGowan
bandt.com.au
Zenith Report: Social Media Ad Spend To Overtake Newspapers By 2020
A new report by ad agency Zenith in the US has found (many would argue hardly unsurprisingly, too) that ad spend on social media around the globe will overtake spends for newspapers in the next four years.
It also follows a provocative article on B&Tyesterday that came with the rather dire warning that 2017 would be the year that digital started killing off traditional medias such as print and TV.
Posted by B&T Magazine
bandt.com.au
Online Advertising Spend Reaches Record $6.8 Billion In 2016 Financial Year
The Australian online advertising market has again delivered robust double-digit growth increasing $1.6 billion to reach $6.8 billion for the full financial year ending June 30 2016, a 29.7 per cent increase over the prior financial year. This represents the fastest year-on-year growth in online advertising over the last five years.
The data from the latest IAB/PWC Online Advertising Expenditure Report reveals that double digit growth was achieved by all online advertising segments during the financial year.
By Karen Terranova
bandt.com.au
Fairfax Signals End Of Weekday Newspapers
Fairfax has acted on speculation that the end is nigh for its weekday newspapers, with a leaked email revealing that the media group’s print focus will now be on its weekend titles.
According to The Australian’s Media Diary section, the email from a Fairfax executive paints a glass-half-empty picture of the newspaper market, claiming that the Monday to Friday paper will become “obsolete” as readers turn to digital alternatives.
[B&T Magazine]
Posted byB&T MAGAZINE
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