Honeyweb Blog / Online Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Display Ad Sizes Drive the Best Viewability Rates?
In-view rates are highest for 970x250 desktop display ads, 320x50 mobile display ads.
Big billboard display ads rank highest for viewability on desktops, according to data from SaaS analytics company Moat Analytics. The research represents impressions measured by Moat and found that 970x250 ads, including in-browser banners, rich media and IAB Rising Star units, had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8%.
How to Improve Conversion of Your Online Ads
This MarketingExperiments Blog post provides an overview on improving the performance of online advertising from display to pay-per-click.
To provide a guidepost, we share a MECLABS Institute (parent company of MarketingExperiments) heuristic for online ad optimization.
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
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"After getting very frustrated with previous efforts and "marketers" we were very happy to have found Honeyweb to assist us with our online marketing, Steven is an expert and is really focused on results based marketing efforts and doesn't hide behind the smoke and mirrors which is so common in this industry. Steven and the Honeyweb team have been able to provide us with great advice and very practical solutions including our new website, email marketing template and facebook business page. All in all, a great value service!"
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Bison Electrical
