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Honeyweb Blog / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

11 Digital Marketing Tips to Help You Grow Your Business [Infographic]

Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world.

Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all marketers indicate that their social media efforts have generated more exposure than ever before for their businesses.

By spending as little as six hours per week, 66% of marketers see more lead generation benefits with social media than any other technique, with email marketing coming in close second.

By Callum Edwards
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

11 Digital Marketing Tips to Help You Grow Your Business [Infographic]

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10 Blog Design Stats to Shape Your Blogging Strategy [Infographic]

Are you in the process of creating a blog for your business? Need help deciding on your design and the features you should include?

AdHawk have conducted an analysis of some of the top marketing blogs, and have presented their findings for you in the infographic below.

Most have a white background and use big writing; user experience is key.

By Mark Walker-Ford
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

10 Blog Design Stats to Shape Your Blogging Strategy [Infographic]

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Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]

I recently sat down with Joe Pulizzi, founder and CEO of Content Marketing Institute.

We discussed his new book 'Killing Marketing', which is essentially about making marketing a profit center.

Don’t believe me? Read on or watch my video conversation with Joe below.

By Bernie Borges
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]

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People Buy Emotions, Not Things

Just for a moment, think about the last big purchase you made.

Was it a car? A house? That boat you'd been dreaming about? Or possibly something as simple as a purse?

At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than anything else - after all, everyone needs transportation or a home, right?

By Bryan Kramer
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

People Buy Emotions, Not Things

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The Art of Customer Loyalty in The Age of Consumer Experience and Engagement

For decades, many businesses have relied on customer loyalty programs to offer incentives for consumers to stay committed to their brand.

However, many of these programs are becoming increasingly less effective drivers of long-term brand loyalty

Especially when measured against a marketing strategy that focuses on customer experience and engagement.

By Martin Jones
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

The Art of Customer Loyalty in The Age of Consumer Experience and Engagement

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New Rules of Marketing are Fun [Podcast]

David Meerman Scott is a globe trotting speaker and international best selling author.

David has published ten books on marketing strategy - one of which has become a classic.

He’s a successful practitioner of the marketing strategies and tactics he references. 

By Bernie Borges
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

New Rules of Marketing are Fun [Podcast]

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‘Brands need to stop yelling’: Bacardi’s Lisa Jedan on how PR can stake its claim, if it can define

Bacardi global head of brand PR and corporate comms Lisa Jedan's 'can-do' mindset is helping transform the spirits company's approach to consumer engagement.

If the slogan wasn’t taken, Bacardi-Martini global head of brand PR and corporate comms Lisa Jedan’s mantra could be ‘Just do it’.

Take influencer marketing: "Maybe the current way we use social-media influencers will burst, but it will just turn into something else.

By John Harrington
prweek.com

Check out the analytical approach to marketing and comms showed Jedan here!  Contact Us!

‘Brands need to stop yelling’: Bacardi’s Lisa Jedan on how PR can stake its claim, if it can define

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