Honeyweb Blog / Google Adwords
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google AdWords vs. Facebook Ads: Battle Of The Ad Titans
Google AdWords and Facebook ads dominate the online advertising space.
If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be.
Facebook currently has two billion monthly active users, making it a hotbed for user activity. AdWords reaches billions of people each and every day.
By Brad Smith
adespresso.com
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Google AdWords adds targeting by phone number & mailing address
Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people.
Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests.
Google's new targeting tools will likely be more effective than email addresses, as phone numbers and mailing addresses often prove to be more reliable.
By George Slefo
adage.com
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The Ultimate AdWords Retargeting Guide
Google AdWords gets a bad rap. “It’s too complicated.” “It doesn’t work.” But the fact of the matter is, you need AdWords retargeting.
Only a measly 2% of shoppers convert on their first visit. That means 98% of your traffic is bouncing from your site without giving you a dime.
Retargeting is a necessary evil in today’s digital landscape.
By Brad Smith
adespresso.com
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Google AdWords Latest Updates – All You Need To Know [2017]
Google has been teasing us with an AdWords update for months now.
Their UI hasn’t changed in years. The same old, utilitarian interface we’ve all (begrudgingly) used.
But Google AdWords has just finished rolling out the latest AdWords update. And now, it’s not in beta anymore. Anyone using the AdWords platform has access to it.
By Brad Smith
adespresso.com
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![Google AdWords Latest Updates – All You Need To Know [2017]](https://www.honeyweb.com.au/uploads/blog/shutterstock_425551933.jpg)
Google Adwords 101 – The Guide That Takes You From Zero to Hero
Google AdWords launched in 2000 (Y2K baby!) when Google was already handling 20+ million searches every day.
Now they handle billions per day. And as of recent data, AdWords has millions of advertisers using their platform to reach new customers.
Google AdWords is pretty simple: It’s online advertising on Google’s search network or sites connected to it.
By Brad Smith
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Google AdWords Launches Greater Visibility Into Quality Score Components
While Quality Score is a critical factor in your ad performance, it’s always been a bit of a mystery wrapped in an enigma.
Marketers have never been able to natively view changes to Quality Score components in AdWords directly. That is — even though expected click through rate, ad relevance and landing page experience scores are the elements contributing to your Quality Score, you haven’t been able to see these individual scores at scale (or for given timeframes) within your AdWords account, or export them into Excel.
By Jennifer Pepper
unbounce.com
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Global Online Ad Spend To Surpass US$200bn (& TV) In 2017: Zenith
This year will be the first time that more advertising money will be spent on internet than TV globally, according to a new report by Zenith.
The group’s Global Advertising Expenditurereport found that global internet advertising expenditure will grow 13 per cent to US$205 billion in 2017, with the worldwide web to attract 36.9 per cent of all advertising expenditure – up from 34. per cent in 2016.
In comparison, traditional TV advertising spend will total US$192 billion.
By Rochelle Burbury
bandt.com.au
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