Honeyweb Blog / Facebook
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Updates News Feed Layout to Improve On-Platform Engagement
Facebook has announced an update to their News Feed layout which will help cater to common user concerns and make the Facebook process easier and more clear-cut.
And while the changes may seem small – you may not even notice all of them as you scroll through – each plays a specific role, and is based on various iterative studies and data.
The changes have been driven by the most common issues highlighted by users, identified through their regular feedback process.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Releases New Report on the Benefits of Gender-Positive Messaging
I’m not sure how I feel about Facebook’s latest IQ Insights report into the benefits of gender equity-based messages for brands.
Titled “How Gender-Positive Ads Pay-Off”, the report incorporates the results of a survey of more than 1,500 people in the US
With researchers finding that people responded 8-10% more positively to brands that engaged in gender-positive advertising, among other things.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
6 Facebook Remarketing Tactics That Work
Looking for a way to re-engage past customers and prospects on Facebook?
Wondering how to use remarketing to deliver behavior-based messaging to specific audiences?
If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests.
By Karola Karlson
socialmediaexaminer.com
Remarketing has never been this easy! Contact us!
7 Essential New Facebook Ad Features to Experiment with ASAP
Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s arsenal.
Facebook’s custom audiences and ability to match data points with user information has been virtually untouchable. Albeit, limited.
Not anymore.
By Brad Smith
adespresso.com
Need help with Facebook Marketing? Contact Us!
Top Facebook Updates That You Can’t Afford to Miss – May 2017 Edition
Unless you spend two or more hours reading the news every day, it’s difficult to keep up with all the latest moves and updates by Facebook.
After all, you’ve got some Facebook campaigns to manage and optimize.
That’s why we did the hard work for you and collected all the important Facebook updates in May 2017 that you need to know as an advertiser.
By Karola Karlson
adespresso.com
Need help with your Social Media marketing? We can help! Contact Us!
Facebook Mobile Video: What Marketers Need to Know
Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app?
Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait.
In this article, you’ll discover what the new Facebook mobile video tab is and find 14 ways to stand out in this dedicated video feed.
By Mari Smith
socialmediaexaminer.com
Online marketing is targeted, accountable and affordable. Need help? Contact Us!
Facebook, Twitter and Snapchat Continue to Make Moves into TV-Like Content
As you’ve likely noticed, every social network seems intent on becoming a TV network these days.
YouTube recently announced a slate of original programming, Twitter has live-streaming deals in place with an expanding number of broadcasters and sporting codes, Snapchat’s working on episodic TV-style content to compliment their Discover material.
So why the shift towards TV content?
By Andrew Hutchinson
socialmediatoday.com
Remember, online marketing is targeted, accountable and affordable. If you need help, Contact Us!
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