Honeyweb Blog / Facebook Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Tests a New Option to Cross-Post Instagram Stories to Facebook
Facebook started rolling out Facebook Stories - their Snapchat-clone within Facebook proper – to desktop users, with a new dedicated space being added to the top right of the desktop window.
So what, right? Nobody uses Facebook Stories anyway.
That would appear to be true - of all Facebook’s various Stories additions, Facebook Stories appears, thus far, to have been the least successful, at least anecdotally.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
5 New Facebook Updates and Tests Spotted This Week
It’s amazing to consider the vast array of tests and variations running on Facebook’s platform at any given time.
Every day there are new features being discovered, new elements being tried out, some of them will lead to new updates, while others will get dropped and disappear without a trace.
Facebook announced a range of smaller tweaks and changes to how the News Feed is presented which are designed to encourage more engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Adds New Memories Reminders to Prompt More Sharing
Some people hate them, some love them – but however you feel about them, you can’t deny their effectiveness in prompting people to share more content.
Back in 2015, Facebook was reportedly facing a crisis.
According to a report published by The Information, overall sharing on Facebook fell 5.5% between mid-2014 and mid-2015, while the sharing of personal posts - like people's own thoughts and photos - fell a massive 21% in the same period.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Makes Certain Post Types Ineligible for Promotion as they Hone in on Business Objectives
Facebook has announced that they’re removing the ability to promote certain Page posts as they shift their ad products towards more specific business objectives, as opposed to social stats.
As explained by Marketing Land, up till now, Pages have been able to boost any post on their Page, including change of profile picture updates, watching TV show status, location check-ins, etc.
Facebook says these types of promotions are ‘lesser used’, and importantly, ‘not tied to advertiser objectives’, so they’re removing the ability to use them in promotions in order to put more focus on their other ad types, which do drive direct response.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Cracks Down on Static Images as Video and Fake Video Play Buttons with New Algorithm Update
As with everything in the online realm, at some point, scammers are going to find loopholes in system processes to artificially boost their presence.
In SEO, for example, Google has to constantly evolve its algorithm to stay a step ahead, and they can’t reveal the inner workings of their process for fear of people seeking out vulnerabilities.
Facebook too has to continually refine and tweak its algorithm to ensure people aren’t being inundated with junk.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Adds New Features to Facebook Camera, Stories
While the Stories format doesn’t appear to be catching on among Facebook users the way it has with those using it in Instagram or WhatsApp
The Facebook Camera is where The Social Network is looking to push its new augmented reality tools and features.
And as such, Facebook continues to add more tools and options into the camera, with the latest additions announced his week including live-streaming, GIF creation, as well as a range of new visual effects.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Updates News Feed Layout to Improve On-Platform Engagement
Facebook has announced an update to their News Feed layout which will help cater to common user concerns and make the Facebook process easier and more clear-cut.
And while the changes may seem small – you may not even notice all of them as you scroll through – each plays a specific role, and is based on various iterative studies and data.
The changes have been driven by the most common issues highlighted by users, identified through their regular feedback process.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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