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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Launches New Music Collaboration App ‘Collab’ As it Seeks to Stay Ahead of Rising Trends

Facebook's experimental NPE team is certainly not wasting any time in testing out new tools as it seeks to tap into rising social usage shifts.

After launching new group phone call app 'CatchUp' in the US earlier in the week, the NPE team has now unveiled its latest experiment

A music collaboration app called, fittingly, 'Collab', which enables users to watch, record, and remix 15-second video clips.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Facebook Launches New Music Collaboration App ‘Collab’ As it Seeks to Stay Ahead of Rising Trends

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Facebook Adds New AR Tools for Creators, Including Music-Activated Effects

Facebook has announced some new AR tools for its Spark AR Studio

Which creators can build their own digital effects for use in Facebook and Instagram Stories.

First off, Facebook's adding new music responsive functionality for Instagram effects, which enables the creation of digital overlays that change in time with audio cues.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Facebook Adds New AR Tools for Creators, Including Music-Activated Effects

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Facebook Clarifies Guidelines Around Music Usage in Video Posts

Facebook is looking to clarify its rules around how creators are allowed to use music in their content

While it's also adding a new indicator in Facebook and Instagram live-streams to help people avoid potential copyright issues.

Facebook has outlined four guidelines for permissible music use, covering both Facebook and Instagram.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Facebook Clarifies Guidelines Around Music Usage in Video Posts

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How to Retarget Facebook Ad Traffic for Conversions

Are you working with a new Facebook pixel?

Wondering whether to use a traffic objective campaign or a conversion objective campaign?

Discover how to combine Facebook ads traffic and conversion campaigns to meet your goals.

By Charlie Lawrance
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

How to Retarget Facebook Ad Traffic for Conversions

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Facebook Provides New Ad Placement Controls to Better Manage Potential Brand Association

Facebook has announced a new set of brand safety controls, which will give brands more control over their ad placements across Facebook's various ad streams.

Facebook outlined a range of coming options designed to better enable advertisers to control where their ads appear across Facebook's various ad delivery networks.

The main element here is the expansion of whitelists, both for Audience Network and in-stream ads. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Facebook Provides New Ad Placement Controls to Better Manage Potential Brand Association

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Facebook Publishes New Research into Evolving Video Consumption Habits [Infographic]

While Facebook Watch hasn't yet become the next big digital video platform, or a YouTube rival, as such, usage of, and interest in, the option has been steadily growing

With several shows building significant audience followings, and bringing more viewers across to Facebook for longer and repeat sessions.

Facebook has sought to provide some more insight into exactly what those Watch viewers are looking for, and how brands can connect with them through video ads and content.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Facebook Publishes New Research into Evolving Video Consumption Habits [Infographic]

READ FULL ARTICLE

Facebook Provides Tips and a Template for an Effective Content Calendar

Facebook has published a new set of tips on how to create an effective social media content calendar

While it's also provided a basic content calendar template to help you get started on mapping out your strategy.

Facebook says that the basic the three elements you need to note as part of an effective content calendar are:

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Facebook Provides Tips and a Template for an Effective Content Calendar

READ FULL ARTICLE

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