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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook to train U.S. businesses on ads after Russia scandal

Facebook disclosed in September that Russians bought ads on its platform in an attempt to divide Americans in the run-up to the 2016 U.S. presidential election

Facebook Inc Chief Executive Mark Zuckerberg is kicking off an effort to get U.S. small businesses to spend more on advertising as the image of the social media network's ads have taken a hit for their role in alleged Russian attempts to sway U.S. voters.

Zuckerberg is travelling on Thursday to St. Louis, Missouri, to launch the program, after which Facebook will dispatch teams to 30 U.S. cities next year.

By REUTERS
brandequity.economictimes.indiatimes.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Facebook to train U.S. businesses on ads after Russia scandal

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Stand-alone Facebook In-Stream Video Ads Now Available

Facebook started offering advertisers a golden opportunity: to place their ads directly within live and on-demand videos on the platform.

Dubbed “in-stream video ads,” they bring visibility and ROI to a new level.

According to the site, “more than 70 percent of in-stream video ads up to 15 seconds in length are watched to completion — most with sound on.” 

By Tara Johnson
cpcstrategy.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Stand-alone Facebook In-Stream Video Ads Now Available

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3 Key Considerations in Facebook’s Latest News Feed Tests

Facebook recently announced that they’re conducting a test of a new News Feed format which would remove direct Page posts from the main News Feed.

This would mean your main feed would predominantly become updates from friends and family, with posts from Pages you follow available on a separate ‘Explore’ feed.

The key clarification of note here is that Facebook currently has no plans to roll this test out any further than the six nations it’s being tested in.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

3 Key Considerations in Facebook’s Latest News Feed Tests

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Facebook’s Testing Out New Resume-Like Option, Similar to LinkedIn

While Facebook’s mission to stomp out Snapchat has been fairly overt, their efforts to take over other social media segments have been less so.

Case in point - their gradual evolution of tools to take on LinkedIn.

This is of less importance for Facebook, of course – Snapchat’s hold on younger users likely poses more of an existential threat than LinkedIn’s 500 million or so professionals. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook’s Testing Out New Resume-Like Option, Similar to LinkedIn

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5 New Facebook Updates and Tests Spotted This Week

The changes just keep coming from Facebook.

Of course, that makes sense, Facebook know they need to innovate to stay ahead of the game – but for social media managers and those trying to ensure they’re putting their best foot forward on The Social Network, and utilizing every possible opportunity, it can make things difficult.

To help with this, we’re coordinating a weekly listing of Facebook updates and tests which have been spotted out ‘in the wild’. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

5 New Facebook Updates and Tests Spotted This Week

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Facebook Adds More Active Indicators to Prompt Real-Time Interaction

Facebook's looking to add more ways to connect people in real-time, with more updates and indicators to show you when people are active.

The latest variation on this theme was spotted by Mashable this week, with reporter Kerry Flynn noting that there’s a new 'Active' indicator on her profile showing when she’s online.

Not all users are seeing this, but as noted, it’s one of several tools Facebook’s testing out, or has rolled out, to generate more interaction.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Adds More Active Indicators to Prompt Real-Time Interaction

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Facebook Is Testing Colored Comments to Help Make Your Responses Stand Out

You know what looks really cool? These colored background posts on Facebook.

No doubt you’ve seen these crop up in your News Feed from time to time, and they look cool, right? They’re a bit fun, exciting, something different.

Okay, maybe not – at least to me. These colored posts have always seemed like maybe a step too far, a little too attention seeking. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing  experts, contact us to discover how we can help your business.

Facebook Is Testing Colored Comments to Help Make Your Responses Stand Out

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