Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Email Matters, Here’s What’s Missing [Infographic]
Email marketing is an important part of your holistic marketing efforts, plain and simple.
Some businesses have shied away from it, thinking it’s an antiquated marketing method, but those who've stuck with it and kept it fresh and interesting are seeing some serious results.
Did you know doing something as simple as personalizing an email can yield a 6X higher conversion rate?
By Katrina Padron
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Email Matters, Here’s What’s Missing [Infographic]](https://www.honeyweb.com.au/uploads/blog/online_marketing.jpg)
9 Ways to Supercharge Your Email Click-Through Rates
You already know by now that high email open rates are useless if click-through rates (CTRs) are low.
You need people to click the links in your email to end up on your website.
Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.
By Victor Ijidola
conversionxl.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
Email Marketing Cheat Sheet [Infographic]
While social media continues to offer up a range of shiny new marketing and outreach options - many of them with great potential.
Business shouldn't ignore the capacity of tried and true digital marketing options. Like email marketing.
Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the next level.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![Email Marketing Cheat Sheet [Infographic]](https://www.honeyweb.com.au/uploads/blog/email.jpg)
Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing
At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.
As a business reaching out to customers through email, how can you keep your message from getting ignored or worse, moved to the spam folder?
Here are five email marketing secrets every small business needs to know, provided by Pia Rios from Dynamic Business:
- Play by the rules
- Choose Quality over Quantity
- Use Sticky Subject Lines
- Make very click worthwhile
- Stay committed
Read the full article here. Source: Pia Rios
Click here to discover how we can help you send informative and engaging emails to your subscribers. Click here to discuss ideas!
9 Rules For Emailing From Google Exec Eric Schmidt
Communication in the Internet Century usually means using email, and email, despite being remarkably useful and powerful, often inspires momentous dread in otherwise optimistic, happy humans
The following are three of Eric Schmidt and Jonathan Rosenberg's personal rules for mitigating that sense of foreboding:
- Respond quickly
- Be crisp in your delivery
- Clean out your inbox constantly
See the full list here. Source: Time
Need help with your email marketing strategy? Learn how we can help here or get in contact with us today by clicking here.
The 10 most engaging emails of 2016
It's the holiday season, which means it's the time of year when email inboxes seem ready to burst with email. As I sit here writing this on Cyber Monday I can practically hear my email accounts groaning under the volume. And why not? Email marketing continues to be the best marketing tool for keeping customers engaged and spending money with your company. As we come to the end of 2016, we look back and think about how busy it's been in the email space.
Zeta Interactive bought Acxiom Impact. Experian announced it was looking for a buyer of its marketing services (email) unit. There were senior management changes at Epsilon and MessageGears, as well as continued growth of the new European providers like Selligent, Emarsys, and Adestra. All these changes and then some could take up several pages of text, but that's not what we're here for right now because the holiday season is also when we traditionally come up with our "10 most engaging emails of the year" list. Faithful readers will recall that earlier this year we wrote about the five most engaging email campaigns of the year up to that point. Now we return to singling out specific emails to share with you.
By Chris Marriott
imediaconnection.com
6 Ways To Send Emails Your Customers Will Love
Research shows there are over 205,000,000,000 emails sent each day. 205 BILLION.
The average professional sends and receives 122 emails per day and spends 3.2 hours of their working day in their inbox. That’s a lot of competition.
To give yourself the best chance of cutting through with your email marketing, you need to send emails your customers love.
By Chris Hexton
unbounce.com
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Testimonials
"Even before Honeyweb came along, I always believed that internet marketing was a key element in any business hence why I tried to make an effort to keep an email subscriber base. I just didn't know how to make attractive newsletters using plain text emails! Then Honeyweb came along and changed all that. They provided me with a template and an easy to use subscriber management system which I could effectively use to reach my customers. Now, my emails look extremely professional and I am always guaranteed sales after I send out the newsletters because people can look and read about all the new products in my store. Also, one feature I really appreciate is the ability of the Honeyweb system to keep track of who is reading my emails, clicking on links, and bouncing off so I am aware of whats going on. I would definitely recommend Honeyweb to all of my friends if they were looking for a Newsletter system!"
Peter Ti
Eternal Spirit
