Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Marketing 101: What is above the fold?
Above the fold refers to the part of an email message or webpage that is visible without scrolling.
It refers to a printing term for the top half of a newspaper which is, literally, above the place in the newspaper where it is folded in half.
Unlike a newspaper, however, email and webpage fold locations aren’t predictable.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
How To Collect Up To 58% Email Optins From Lost Readers Using Your Old Content
Want more email subscribers?
I mean more Emails = more sales right? In fact email is still one of the highest converting sales channels. But here’s the thing: Most websites convert less than 2% of their audience…
Today I’m going to show you a method that’s helping to collect far more subscribers every day, all from the traffic we already have.
By Daniel
inboundascension.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
The Giant Email Marketing Statistics Guide [Infographic]
While social media marketing and newer digital tactics (like video) tend to get the majority of the focus
Traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.
In this, we're referring to TV ads, to hard copy magazines and newspapers, direct mail - all of these options can still have a place and be effective, and should not be overlooked.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
![The Giant Email Marketing Statistics Guide [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_776730889r.jpg)
5 Tips for Epic Email Subject Lines
Did you know that 47% of email recipients decide whether or not to open an email based on the subject line alone?
Clearly, first impressions matter when it comes to email marketing.
Organizations tend to put a lot of effort into the content of the email without considering how they’re going to ignite enough interest to actually get people to click open.
By Jeff Rum
socialmediatoday.com
Honeyweb are your email marketing experts, contact us to discover how we can help your business.
31 Call To Action Examples (And How to Write the Perfect One)
Let’s talk about the call to action.
Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action.
Almost all of your marketing content should have well-crafted call to actions designed to drive action.
By Ana Gotter
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How To Think About Email Capture Forms Like A Customer
What keeps customers from filling out one of your email capture forms?
Is it because they don’t believe you will deliver what you say? Is it because it’s too long? Too short?
In this clip from an in-person training session at 2016’s NIO Summit hosted by NextAfter at MECLABS, Austin McCraw talks about the two essential factors that we can influence to produce more leads through our capture forms.
By Paul Cheney
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Best Days and Times to Send Your Email Marketing [Infographic]
From putting together copy that's just right, to sending at optimal times, email marketing is no easy task.
That said, there are certain things you can do to help ensure your campaign is a success.
If you really want to get your email opened and read, one of the most critical elements is email send times, and ensuring you reach your target audience when they're most receptive to your messaging.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
![The Best Days and Times to Send Your Email Marketing [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_516566461.jpg)
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Testimonials
"Thankyou for your assistance in setting up our new format of E-News. I am pleased to say we have sold sponsorship space on the page, meaning the newsletter has generated sponsorship revenue for Adelaide United FC for the 2011/12 season. We are very impressed with the software and look forward to working with you further."
Victoria Jaworskyj
Adelaide United Football Club
