Honeyweb Blog / Conversion Rate Optimization
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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3 Ways to Increase Conversions by Increasing Contextual Relevance
When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem.
A landing page that doesn’t display well on mobile is a perfect example. Someone might shout “it’s not responsive” and then resize the page properly for mobile use.
By Raphael Paulin-Daigle
www.conversionxl.com
Can You Trust the “Science” of Optimization?
Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas.
Researchers have shown it’s true.
Fact: if you give potential customers a small gift, you’ll create a debt that customers will eagerly repay.
Robert Cialdini wrote about that years ago in his popular book, Influence: The Psychology of Persuasion.
SaleCycle Report Shows Australia Has World’s Highest Online Retail Cart Abandonment
Behavioural Marketing Solutions Company SaleCycle, has released the results of its Remarketing Report for Q2 2016 ahead of the Sydney Online Retailer event, which says that Australian online stores had the highest cart abandonment rate globally last quarter and are performing worse than their international competitors, particularly in fashion.
Taken from a consolidation of statistics from over 500 global retail, travel and fashion brands, the report reveals key cart abandonment and remarketing statistics.
[Karen Terranova]
Posted byKAREN TERRANOVA
Visual Engagement Metrics: Your Optimization Secret Weapon
Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.
One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.
When you hear the words ‘eye-tracking’ or ‘visual engagement analytics’ you may think these techniques are too expensive or complicated for you to use. With increasingly scalable technology and a decent game plan, however, that’s simply not true.
By Jean Templin
ConversionXL
Website Not Working As It Should? Behold, It’s The Four Cs of Testing
In this guest post, Ben Fettes (Pictured below), senior strategic consultant at Oracle Marketing Cloud, shares his four top tips to ensure any website gets the clicks and avoids the bounces…
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored, tested and tailored optimised to ensure they are having the maximum impact.
[B&T Magazine]
Posted byB&T MAGAZINE
Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas
For an optimizer, these are words to live by: “Without data, you’re just another person with an opinion.” [Tweet It!]
Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests.
Web analytics analysis is a big part of that. It helps to separate the optimizers from just another person with an opinion.
By Shanelle Mullin
Conversionxl.com
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