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Honeyweb Blog / Conversion Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

3 Options for Brands Positioning Their Product’s Price

The client advertised its product through TV and print ads and the calls to action were a phone number and a website.

The product was relatively expensive, and quite a unique product that had indirect and replacement competitors, but no real direct competitors.

How do we position the price for an e-commerce sale?

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

3 Options for Brands Positioning Their Product’s Price

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Every Conversion Copywriter Should Be Skilled at Interviewing

At this one ad agency I knew of, their main copywriter was one of the few people who didn’t work in the building.

Because he wasn’t really part of the team. Account executives would just send over some information. And he would send back the written copy.

Now, copywriters can certainly be successful while working remotely. Many do.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

Every Conversion Copywriter Should Be Skilled at Interviewing

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15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

If only marketing were more like tires.

I recently discovered that the tires on my Nissan LEAF were recalled, not the specific tires on my car, just that tire model. 

In general, tires are manufactured with such repeatable high quality, that defects can be pinpointed to just a 13-day span among years and years of tire production.

By Daniel Burstein
marketingexperiments.com

Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

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Conversion Lifts in 10 Words or Less

What if 5 minutes of work could produce a revolution in your conversion results?

To know which few words to change takes a comprehensive methodology that accounts for the complexity of the customer’s mind.

In this video from our parent research organization, MECLABS Institute, Flint McGlaughlin walks through five experiments from our library where the least amount of changes produced the highest conversion wins.

By Paul Cheney
marketingexperiments.com

Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.

Conversion Lifts in 10 Words or Less

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How to Consistently Increase Conversion

Johnson & Johnson Vision Care makes billions of contact lenses every year, and when a customer buys a box of contacts, they’re all the same.

All the same color, same shape. No contact is even slightly out of proportion. If they were, customers wouldn’t be able to see, and that would be a lousy customer experience. 

Of course contact lenses are consistent, but can the same be said of marketing?

By Daniel Burstein
ama.org

Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.

How to Consistently Increase Conversion

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Product Pages Tested: How Carefully Pinpointing Customer Anxiety Led To A 78% Increase In Conversion

Product pages are a staple in nearly every business website in existence.

Oftentimes, they represent the final hurdle before a prospect clicks “add to cart” or fills out your form.

Therefore, if we can improve the performance of these key pages, we can see substantial increases in conversion and sales.

By Editorial Staff
marketingexperiments.com

Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.

Product Pages Tested: How Carefully Pinpointing Customer Anxiety Led To A 78% Increase In Conversion

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Conversion Marketing Methodology

To ensure a consistently high level of scientific rigor in this experimentation, MECLABS’ research analysts utilize a uniform test protocol

And series of heuristics to help analyze real-world data and create new single and multi-factor tests that can reveal further discoveries.

To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. 

By marketing experiments
marketingexperiments.com

Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.

Conversion Marketing Methodology

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