Honeyweb Blog / Adwords
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Bookmarkable Guide to Social Media [and AdWords] Ads Image Sizes in 2018
Nailing the perfect Social Media Ads image sizes can be more difficult than it first appears.
Each platform has a myriad of specs and design guidelines that govern image publications and impact how a viewer sees your finished product.
Each platform continues to roll out new updates, making the process tricky to navigate.
By Andrew Tate
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Bookmarkable Guide to Social Media [and AdWords] Ads Image Sizes in 2018](https://www.honeyweb.com.au/uploads/blog/guide-social-media-image-sizes-1024x536.jpg)
AdWords Competitor Targeting: What You Need to Know Before Starting
Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords.
This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already be solution aware.
In short, they might be primed and ready to find a product or service (that’s you!).
By Larissa Hildebrandt
unbounce.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
TrueView AdWords’ Video Advertising on YouTube – All You Need To Know
TrueView is AdWords’ video advertising platform on YouTube, and it’s exploding.
Currently, YouTube has over 1.5 billion monthly active users. Yes, billion with a B. Those active users watch more than one hour every single day, too.
That level of engagement is virtually unheard of for an advertising-friendly platform.
By Brad Smith
adespresso.com
Honeyweb are your local Video advertising experts, contact us to discover how we can help your business.
Never Write Another AdWords Ad Again with these 5 Personalization Tricks
Writing AdWords ads is a full-time job.
It can take hours to write a dozen different ads for a new campaign.
Re-writing the same thing over and over in more creative ways is brutal.
By Brad Smith
adespresso.com
Honeyweb are your local Adword marketing experts, contact us to discover how we can help your business.
Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead
Dale is an AdWords wizard, so much so that he’s optimized his clients’ accounts to the point where he can no longer get a notable conversion lift.
He’s tried everything: changing bids, testing ads, adding negative keywords, sitelinks, geography targeting — but no matter what he tweaks, he’s unable to push beyond the dreaded conversion plateau.
Here's the “other way” is to focus on the post-click experience.
By Amy Wood
unbounce.com
Want to help you retain more clients? Contact Us!
Google AdWords Launches Greater Visibility Into Quality Score Components
While Quality Score is a critical factor in your ad performance, it’s always been a bit of a mystery wrapped in an enigma.
Marketers have never been able to natively view changes to Quality Score components in AdWords directly. That is — even though expected click through rate, ad relevance and landing page experience scores are the elements contributing to your Quality Score, you haven’t been able to see these individual scores at scale (or for given timeframes) within your AdWords account, or export them into Excel.
By Jennifer Pepper
unbounce.com
We have help over 400 clients Australia wide and would love the opportunity to discuss some ideas with you too.
Contact Us!
Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion
If you want to be successful with PPC ads, you need to demonstrate that you understand what prospects are looking for and serve up a relevant ad experience to match.
If you fail to communicate a cohesive message or fulfill the promise you make with your ad, you could face some nightmarish consequences. (Even scarier than that time you accidentally sent out a marketing email with the intro “Hey <FIRST_NAME>.”)
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