Honeyweb Blog / Ad Targeting
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Instagram Ad Targeting: 8 Valuable Audiences
Want to target high-value audiences with your Instagram ads? Looking for new ideas?
In this article, you’ll discover eight valuable Instagram ad audiences and find out how to leverage them in your campaigns.
Your target audience should fit into one of these groups:
By Anna Sonnenberg
socialmediaexaminer.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Adds Quick Insights on Ad Performance and ‘Keyword Themes’ for Ad Targeting
Google's looking to enhance its simplified Smart Campaigns
Offering by adding a new way to quickly check on your Google Ads performance, and a new listing of keywords to target, based on your products and services.
Google's made it easier to check your ad performance in the mobile app, with a simple search on Google itself.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting
As LinkedIn works to improve its ad tools, and better utilize its unique professional dataset
The professional social network has this week announced that it's acquiring data analytics company Drawbridge
In order to utilize Drawbridge's advanced personalization AI and further refine LinkedIn's targeting capacity.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Will Remove More Than 5, 000 Ad Targeting Options to Stamp Out Discrimination
As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways
The Social Network has this week announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting.
We’re committed to protecting people from discriminatory advertising on our platforms.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
All of Facebook’s Ad Targeting Options in One Epic [Infographic]
Facebook has a lot of data on a lot of people - and that data, when used for targeting specific messages, can be highly effective.
Of course, we have no way of knowing for sure just how effective Facebook's ad targeting may have been in the Cambridge Analytica case, there's no measure for direct response to Facebook ads.
But previous research has shown how Facebook's ad targeting can be highly influential - used in the right (or indeed wrong) way, it can be hugely effective.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
![All of Facebook’s Ad Targeting Options in One Epic [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_692684074.jpg)
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