Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Steps in Developing an Effective eCommerce Conversion Strategy
You’ve just started out with an eCommerce store and you want to make sure you do everything right.
Since conversions are crucial for eCommerce businesses, you should focus on building a strategy to drive plenty of sales.
In this post, we'll look at three key areas of focus in developing an eCommerce conversion strategy that works.
By Brandon Leibowitz
socialmediatoday.com
Honeyweb are your local eCommerce marketing experts, contact us to discover how we can help your business.
How to Choose a Social Media Management Tool
Social media management and monitoring aren’t just about posting and replying, social media is a growing, deeper science.
Companies don’t drive leads or make money by curating three relevant posts a week - if they did, we wouldn’t be writing this blog.
If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.
By Scott Sims
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Pulls In $11.4 Billion In Ad Bucks In The Second Quarter Of 2017
Facebook has today announced a $US9.16 billion ($A11.4 billion) profit in the second quarter of 2017, a massive 47 per cent increase over the same quarter last year ($US6.4 billion).
Mobile now makes up around 87 per cent of the Facebook’s ad revenues, up from 84 per cent in second-quarter 2016.
It also reported an increase in both daily and monthly active users, with daily active users now toalling an average of 1.32 billion in June which was a 17 per cent increase year-on-year.
By DAISY PEARL
bandt.com.au
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
7 Ways to Write Better Opening Paragraphs for Your Blog Posts
A killer headline is bound to hook you some readers. But does writing one mean you’ll snag those slippery web surfers hook, line and sinker?
If your opening paragraph doesn't have substantial pulling power, they quickly become the ones that got away.
I’ll share seven techniques the pros use to capture the attention of the reader and get them excited enough to keep reading.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local online marketing experts, contact us to discover how we can help your business.
Facebook Leads Ads: The Definitive Guide
Anytime someone discusses online marketing, the conversation almost always turns towards lead generation; which ironically is also the point where most people start hearing white noise and start tuning out.
Although the term lead generation can sound quite dry and monotonous, it’s actually one of the most important parts of your digital advertising funnel.
So, why is lead generation so important?
By Camille Taylor
adespresso.com
Honeyweb are your local online marketing experts, contact us to discover how we can help your business.
8 Phenomenal Organic Facebook Marketing Strategies For Small Business
Let’s face it – when it comes to social media, Facebook wins. Its more popular than other social media platforms, has more subscribers – in fact over 1 billion of them - and more marketers use it to influence purchases and gain new customers.
And with those kinds of numbers, the chances are that a large majority of your audience and customer base is on Facebook.
By Meena Azzollini
honeyweb.com.au
So how can your leverage that to gain new customers and improve your brand presence?
‘Brands need to stop yelling’: Bacardi’s Lisa Jedan on how PR can stake its claim, if it can define
Bacardi global head of brand PR and corporate comms Lisa Jedan's 'can-do' mindset is helping transform the spirits company's approach to consumer engagement.
If the slogan wasn’t taken, Bacardi-Martini global head of brand PR and corporate comms Lisa Jedan’s mantra could be ‘Just do it’.
Take influencer marketing: "Maybe the current way we use social-media influencers will burst, but it will just turn into something else.
By John Harrington
prweek.com
Check out the analytical approach to marketing and comms showed Jedan here! Contact Us!
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