Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Releases New Report on Video Performance Across Facebook and Instagram
Facebook’s research team has published a new report which looks at the key components of the best performing videos on the platform
While also comparing the performance of the same video content across both Facebook and Instagram.
Facebook offers a video ad option called ‘Placement Optimization’, which enables advertisers to reach people within their target audience across both Facebook and Instagram.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Digital World: How Interconnected Are We in 2017 [Infographic]
Why is digital marketing so important in the modern age?
The number of internet users has increased by 10% - a total of 354 million new internet users - with huge rises in adoption in major population centers like the Middle East and Asia-Pacific.
Looking at overall trends, 50% of the world's population are now active internet users, and 46% are active mobile internet users.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![The Digital World: How Interconnected Are We in 2017 [Infographic]](https://www.honeyweb.com.au/uploads/blog/digital.jpg)
New Rules of Marketing are Fun [Podcast]
David Meerman Scott is a globe trotting speaker and international best selling author.
David has published ten books on marketing strategy - one of which has become a classic.
He’s a successful practitioner of the marketing strategies and tactics he references.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![New Rules of Marketing are Fun [Podcast]](https://www.honeyweb.com.au/uploads/blog/strategye.jpg)
Snap Inc. Releases New ‘Advanced Mode’ for Snapchat Ads Manager
Snap Inc., the parent company of Snapchat, has released an update for their new self-serve ad platform as the company looks to boost their revenue potential ahead of their second quarter earnings.
Of course, any change they make now is unlikely to shift the needle in these results, but they may give Snap’s executives a way to divert attention
To point to future opportunities, if, as many expect, the numbers they end up posting on Thursday don’t wow the market.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
4 Effective Ways to Leverage Online Reviews for Your Business
Whether you’re ready for it or not, your customers love leaving online reviews - and your potential customers love reading them.
Online reviews have become omnipresent - they’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd, they’re available, and visible, within Google searches or even social media networks.
If you’re new to the online business world, online reviews may seem daunting and difficult to control.
By Joei Chan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Exciting Changes Coming to LinkedIn
LinkedIn’s has been rolling out a ton of new features of late to help boost the utility and opportunity of the service.
Some of them are live right now, and if you’re a regular contributor on the network, you likely have access already.
Here are five of LinkedIn's new changes which are either already available or coming soon - and how they can be of benefit.
By Justin Kerby
socialmediatoday.com
Honeyweb are your local Linkedin marketing experts, contact us to discover how we can help your business.
Sir Martin: WPP To Double Its Snapchat Spend To $252 Million In 2017
WPP boss Sir Martin Sorrell has revealed plans to more than double its spend on Snapchat this year, bringing the investment to an estimated $US200 million ($A252 million) for 2017.
The world’s biggest media buyer has gradually upped its spend on Snapchat over the past two years, increasing from $US60 million in 2015 and $US90 million in 2016.
Sorrell said it will continue to plough advertising budgets into Snap although admitted it is paltry in comparison to the sums going on Facebook and Google.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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