Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Adds More Active Indicators to Prompt Real-Time Interaction
Facebook's looking to add more ways to connect people in real-time, with more updates and indicators to show you when people are active.
The latest variation on this theme was spotted by Mashable this week, with reporter Kerry Flynn noting that there’s a new 'Active' indicator on her profile showing when she’s online.
Not all users are seeing this, but as noted, it’s one of several tools Facebook’s testing out, or has rolled out, to generate more interaction.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Instagram Marketing Tips from the Best Brands [Infographic]
With more than 700 million active users and rising, Instagram has become an essential consideration for all social media marketers.
The Facebook-owned network, with its growing array of business and ad options, has superseded Twitter as one of the top social platforms, while Instagram Stories, which clones the functionality of Snapchat, has also grown to become more prevalent than the platform it mimics.
If you're not using Instagram to promote your business, you should be at the least considering it, and looking into the various tools now on offer which could help you broaden your messaging.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Instagram Marketing Tips from the Best Brands [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_182593865.jpg)
The Do’s And Dont’s of Influencer Marketing
If you’re looking for an effective way to quickly gain exposure for your brand or a specific campaign on social media, influencer marketing is a solid way to go.
But before you run off to put together your next campaign, give my list of influencer marketing do’s and dont’s a read to help keep you on the right track.
The key to a successful influencer marketing campaign is to find the right influencer for your brand.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
50 Social Media Video Marketing Stats for 2017 [Infographic]
Video is the key content trend of the moment
If you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.
If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![50 Social Media Video Marketing Stats for 2017 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_355889903.jpg)
Instagram Is Adding Video Masks to Instagram Live, Expanding Creative Options
Instagram’s adding their Snapchat-esque virtual masks to Instagram Live, giving users another creative option when broadcasting within the app.
Instagram added live-streaming back in November, tapping into the wider live-stream usage trend – though initially Instagram Live content was only available as it was being broadcast.
Once your stream ended, the video was gone.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
A Guide to Social Media Ad Retargeting
How often do you see current or potential customers coming to your site but then not taking any action?
They poke around your pages a bit, look at a few things, then move on, without giving you a new conversion.
How can you get that customer back to your page to actually go through with the action you'd ideally like them to take?
By Taylor Schaller
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook pledges to improve approach to political advertising
In a Facebook Live broadcast, CEO Mark Zuckerberg announced the social media giant is taking steps to make the platform less vulnerable
To problematic political issues like the revelation that it sold ads to Russian operatives seeking to undermine democracy in the most recent U.S. presidential election and other elections worldwide.
The changes will include hiring new employees around the world focused on election integrity and providing users with a hub where they can track political ads and who funds them.
By David Kirkpatrick
marketingdive.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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