Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat Announces 3D AR Lenses as a New Ad Option
It was only a matter of time, but Snapchat has this week confirmed that their 3D World Lenses - which they introduced last November
Will now be available as an ad option, with Warner Bros and Bud Lightpartnering with Snapchat on the first iterations of the tool.
The option will clearly hold appeal for some advertisers – while these initial examples seem fairly basic, in terms of how they could be used, Snapchat’s talking up their potential, using the popularity of their ‘Dancing Hot Dog’ Lens to demonstrate.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Why You Should Create a Core Social Media Schedule (and How to Do It)
Not too long ago we reviewed how to create a social media content calendar, in which I shared how you can plan a year’s worth of social posts in a short amount of time.
A big part of creating a robust, long-term content calendar that works for your business is figuring out what your core social media schedule will look like.
In this post we’ll go over how to build that core social media schedule for your brand or business.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How to Create and Use Instagram Collections
Do you save Instagram posts?
Looking for a way to organize your saved posts?
In this article, you’ll learn how to create private Instagram collections to organize saved posts you want to refer to later. Here are some ways that Instagram collections can be a useful tool for social media marketers.
By Robert Katai
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
4 Tools to Research Competitors on Social Media
Do you want to learn more about your competitors’ social media activity?
Looking for tools to help?
Competitive research tools let you see at a glance how your social media marketing compares to similar businesses. Discover four tools for researching your competition on popular social media platforms.
By Ana Gotter
socialmediaexaminer.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Most Discussed Issues on Facebook and Instagram in August [Infographic]
Facebook has released its latest 'Hot Topics' report, which highlights the key subjects that generated the most discussion across The Social Network - Instagram included - in August.
The Hot Topics reports serve as a great resource for those looking to get a better understanding of key audience trends
Not only do they help identify the key topics of interest, but the charts also display which topics are of relevance to which demographic groups, whether they were more mentioned by older/younger users, or men and women.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Most Discussed Issues on Facebook and Instagram in August [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_375233740.jpg)
How to Optimize Your Facebook Ads for Conversions in 3 Simple Steps
If you've read any of my blogs you know that I'm definitely a big fan of Facebook’s advertising offerings.
From experience, Facebook Ads have proven to be the most cost-effective way to reach a targeted group of consumers online - used correctly, you can easily drive targeted traffic to your website for less than $0.20 per click.
But while cheap cost-per-click is great, there will also come a time when you need to focus on converting those social media website visits into purchases.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Instagram Reaches 800 Million Users, 2 Million Advertisers
Instagram continues to grow at a rapid clip, announcing at an Advertising Week event in NYC that it has now reached a new milestone of 800 million monthly active users.
To put that in context, here’s the current ranking of social networks by users (for those that provide a monthly active user count).
As noted, both Snapchat and LinkedIn don’t provide official monthly active user counts, but Snapchat has 173 million daily active users, while LinkedIn's estimated to have around 250 million MAU, which would put it just ahead of Pinterest.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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