Honeyweb Blog / Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Affordance: You Can’t Afford Not to Use This Design Principle on Your Landing Pages
Imagine you’re an extraterrestrial visiting earth for the first time. Upon landing, you stumble into someone’s home and find a toothbrush, which you’ve never seen before.
While you may not immediately understand how to use the thing, there arecertain clues about the object that hint at how it can be used. Its handle, just a little longer than your humanoid palm, implies that you can grip it.
Here’s What a Winning Click-Through Landing Page Looks Like
As a conversion experiment, we challenged marketers to create a click-through landing page that would motivate people to download our latest ebook. Well, the visitors have spoken (read: converted). What can we learn from the landing pages that took the cake?
It was an experiment to determine which design principles and “best practices” make for a seductive click-through landing page. But instead of getting a panel of judges to wax poetic about which landing pages theythought were great, we thought we’d publish the pages and let visitors decide:which ones would actually get people to click through and then convert?
The Advanced Guide to Emotional Persuasion
You like to think that you’re a completely rational person making completely rational decisions, right? It’s nice to think that you haven’t made any major life decisions based on how you were feeling. Well, you have. Many times.
Consider the irrational power of “free”. In an experiment, people would rather accept a free $10 Amazon gift card than buy a $20 gift card for $7. Also, when Amazon (French) removed their (negligible) shipping fee of $0.20, sales dramatically increased.
Are You Making Any of These Landing Page Mistakes? [PODCAST]
Ever stumble around searching for your glasses, only to discover two minutes later that they’re right there on your nose?
Sometimes you get so close to something that you lose sight of the obvious, which is exactly what this episode of the Call to Action podcast is about. Don't get caught making one of these embarrassingly common landing page mistakes.
![Are You Making Any of These Landing Page Mistakes? [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Are_You_Making_Any_of_These_Landing_Page_Mistakes.jpg)
The A-Z of A/B Testing: Handy guide to nearly 200 conversion optimization definitions
As digital marketing, A/B testing and optimization have become so important over the last 15 years, a whole new language has sprung up around these ideas, complete with its own unique buzzwords, acronyms and industry shorthand.
To help you cut through the jargon and get straight to the heart of these terms, MarketingExperiments have created the Marketing and Online Testing Dictionary.
Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]
We all know that you have to work your butt off to get anywhere. Same with conversion optimization.
In order to get results you could be proud of, you need to put in the effort and hours. But how are you spending that effort?
![Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]](https://www.honeyweb.com.au/uploads/blog/Working_Hard_Does_Not_Matter.jpg)
How To Visualize A/B Test Results
You may be wondering, “why should I make my own visualization of my A/B test results?”
The thing is, these tables and graphs are comprehensible when you – a data driven analyst – take a look at them. However, if you’re the manager that bumps into them as a screenshot in an email or presentation document, then they aren’t that clear at all.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Thankyou for your assistance in setting up our new format of E-News. I am pleased to say we have sold sponsorship space on the page, meaning the newsletter has generated sponsorship revenue for Adelaide United FC for the 2011/12 season. We are very impressed with the software and look forward to working with you further."
Victoria Jaworskyj
Adelaide United Football Club
