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Honeyweb Blog / Website Design

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Friction: The Mobile Conversion Killer [+Free Mobile Landing Page Checklist]

Friction can be helpful if you’re stranded on a desert island, but not so much on your mobile landing pages.Source

Mobile landing pages have the unenviable task of conveying enough information to make visitors convert, with much less space to do so than on a desktop.

Friction: The Mobile Conversion Killer [+Free Mobile Landing Page Checklist]

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Beating Banner Blindness [PODCAST]

In this episode of the Call to Action podcast, we have a quick story about why we’ve restructured our AdWords account into country-specific campaigns.

Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.

Beating Banner Blindness [PODCAST]

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Check out the NEW Skye Cellars Ecommerce Website Designed & Constructed by Honeyweb

Skye Cellars is a family owned and operated business which has been operating for over 35 years and is located in the heritage listed Auldana Estate Winery in the Adelaide foothills.

With the staff priding themselves on their extensive wine knowledge and extensive range, Skye Cellars strives to deliver the best service to every customer along with the best price possible.

Check out the NEW Skye Cellars Ecommerce Website Designed & Constructed by Honeyweb

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10 Best Practices for Better B2B Website Experience

Best practices are starting points: if you have no data, start with these. They are not what you should end up with, but it’s where you start.

Here are ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm.

10 Best Practices for Better B2B Website Experience

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When Do You Need a Long-Form Sales Page?

How long does your landing page have to be to get prospects to take the long jump toward conversion?

The best landing pages are concise and include just enough copy to make the sale – and not a word more. That’s not to say that, “shorter is better.” Long landing pages definitely have their place.

When Do You Need a Long-Form Sales Page?

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Five Online ‘Must Dos’ From A Business Named “The Future Of Retail”

There’s a saying that does the digital rounds that says buy something for $5 and sell it for $10 online and you’ll fast have a successful business. But as any online retailer will tell you, it’s probably not as simple as that, particularly if you’re selling something as personal as jewellery.

However, that hasn’t stopped the US online retailer BaubleBar having success in the lady bling business and the company’s vice president, Amy McDowell, is in Australia revealing the secrets of the company’s fast and global success.

Five Online ‘Must Dos’ From A Business Named “The Future Of Retail”

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The Psychology of Landing Page Design (Podcast)

Understanding how anticipation works in a user’s brain can help you create more psychologically powerful landing pages. Image source.

There’s a reason that so many conversion rate optimization “best practices” stem from the field of psychology.

If you understand human behavior – the desires and motivations of your audience – then you’re better equipped to give people what they want.

In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user’s brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions.

The Psychology of Landing Page Design (Podcast)

Listen to Podcast

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2022 your biggest year yet.

Testimonials

"Thanks for introducing me to your exceptional product. After 6 months procrastination we launched our first edition on 30 May. The $38.50 cost of sending the emails reaped $5000 revenue (8 purchases) directly from the offer made in the newsletter from clients who hadn't been in touch for over 6 months. This far exceeded my expectations. Coming up 30 June we made a last week of the financial year offer and that generated another $5000 revenue (10 purchases), this time from our complete database (still only costing $55.00). Truly amazing. We have also noticed an increase in general business which has co-incided with the introduction of the newsletter. This could be co-incidence but I think that using this neat simple tool to communicate with our database has created an awareness and triggered flow-on business. Very inexpensive, easy and simple tool to use - my only regret is that we didn't get going earlier. I believe every business should bite the bullet and sign on."

Nick Llewellyn
Little Adelaide Catering Co

Steven Hamilton - Honeyweb

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