Honeyweb Blog / Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Check out the NEW GSM Electrical (Trader) Website Designed & Constructed by Honeyweb Online Marketing
GSM Electrical (Australia) – Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia.
South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries) we strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, cost effective products with familiar products in our offer and some of our own innovation through our distribution partners. We don’t operate in the retail and hardware environment selling electrical direct to the consumers and we are 100% committed to the Trade Channel. We are delighted to be back in the business and looking forward to working with the Trade in product categories we know and love.
Visit our website to discover how we can design a conversion optimised website for your business.
10 Reasons to Create a Simple Small Business Marketing Plan
A marketing plan outlines all the important pieces needed to successfully and consistently market your business
A marketing plan does not have to be lengthy or complicated.
Creating a simple marketing plan is something every small business should have to guide your efforts and keep you focused on your goals.
Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan.
Read more here. Source: Debra Murphy
Honeyweb can create and manage an effective marketing plan for your business today! Click here to learn how we can help you, or here to contact us and discuss ideas.
Legal Documents you need for your Website
Latest retail estimates predict that Australia’s online retail sales will rise by more than 14% in 2015, hitting upwards of $10 billion
And while the eCommerce boom shows no signs of slowing down, it’s important that your business understands the importance of a legal infrastructure behind your website.
In order to avoid potential legal and commercial disputes, it is absolutely crucial to create legal policies that are relevant to your website.
Below are three of seven steps you need to follow to ensure your website is legally compliant and protected under Australian law:
- Create a Privacy Policy
- Create Website Terms and Conditions of Use
- Create Marketing Policies
Read the full list here. Source: Law Path
At Honeyweb, legal policies are considered with our web design services. Learn how we can design your business' website here. Start a conversation with us today here.
Write Content with an SEO mindset
One of the most important components of a web marketing campaign today is to have a content marketing strategy in place
However, not just any content will do.
To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also attracts the search engine spiders and delivers organic traffic to the website, it must be created with an SEO mindset.
Here are 5 things that must be done in order for content to improve SEO efforts, thanks to Nick Stamoulis from Brick Marketing:
- Content and SEO teams must work together
- Conduct keyword research
- Review existing keyword data
- Produce robust content
- Measure content performance
Read the full article here. Source: Nick Stamoulis
Are you customers finding you? Click here to read how we can help your business be found on search engines like Google. Click here to contact us today!
2017 Web Design Trends
Each year New Media Campaigns likes to take some time to figure out the upcoming trends in web design
It's essential to stay ahead of the curve and ensure the most modern and effective tactics are used when designing a website.
Here’s a glimpse of what's anticipated to take place in 2017:
- Forget the grid
- Multi-faceted Feature Areas
- Vertical Split Layouts
Read the full article here. Source: Ashley Bennett
Does your business' website need an upgrade or a complete new design? Click here to learn how we can help you be readily found online. Click here to contact us today.
SEO Tips for Developers During a Redesign Project
While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another
Web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO.
The SEO’s work isn’t as flashy but it’s equally important.
When it comes time for a website redesign, web developers and SEOs must work together to maintain organic search traffic.
Nick Stamoulis from Brick Marketing has listed 4 important SEO tips to follow:
- Keep URLS the same
- Use 301 redirects
- Transfer all the meta information
- Transfer all the H tags
Read the full article here. Source: Nick Stamoulis
Ensure your business is found online with our SEO services, and covert your visitors into leads and sales. Click here to learn more or here to contact our SEO experts.
How to Write Effective CTAs on Social Media: A Guide for Marketers
Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?
That was an effective call to action, or a CTA.
A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.
A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.
It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”
Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.
Access the full blog post here. Source: Kaylynn Chong
Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here.
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"We would like to thank Steven and Honeyweb for our fantastic new website and email marketing solution. Having the ability to change content and promotions in-house allows us to keep the site fresh and up to date. Steven really knows his stuff, we have implemented an online marketing strategy rather than just a website. The site has already been a great success and we look forward to working with Honeyweb for many years to come"
Chris Bull
Ecoplus
