Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Ads Trends for 2021 for Better Returns on Ad Spend
Want to know the latest Facebook and Instagram ad trends to maximize your results?
Wondering how your future ad campaigns should change?
Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in the coming year.
By Tara Zirker
socialmediaexaminer.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Adds AR Effects and 360 Backgrounds to the Desktop Version of Messenger
Facebook is looking to help Messenger desktop users celebrate the holiday season
With a new set of AR effects, filters, and 360-degree backgrounds, the first effects of their type to be added to the desktop version of the app.
Users have been able to add AR effects within their regular, in-app Messenger interactions for some time.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Instagram Adds New Creative Tools in Reels and Stories
Instagram has added some new additions to your creative options in both Reels and Stories
While also tweaking a few existing functions and expanding the roll out of its Branded Content tags.
First off, on Reels - as shared by social media expert Matt Navarra, Instagram's adding new 'Audio Mix' and Voice-over' options into your Reels composition tools.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Social Media Competitor Analysis in 10 Steps [Infographic]
A social media strategic plan will never be complete without a thorough competitive analysis.
What’s more, competitor analysis can also help yuo establish industry benchmarks, and highlight low performing and high performing aspects of their content strategy.
The below infographic provides an overview of the key elements to consider when conducting a social media competitor analysis in 10 quick steps.
By Adina Jipa
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Social Media Competitor Analysis in 10 Steps [Infographic]](https://www.honeyweb.com.au/uploads/blog/sssgfh.jpg)
How to Grow Your Facebook Group: 4 Steps
Want Facebook to recommend your group?
Looking for ways to quickly grow your Facebook group?
Discover how to strategically use questions, trending posts, member mentions, and past posts to create engagement that prompts Facebook to show your group’s posts to others more often.
By Dana Malstaff
youtube.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook’s Testing an Instagram Content Calendar in its Creator Studio Tool
Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post activity - both past and scheduled.
The new calendar option, if you have it, appears on the left hand side function bar in your Instagram tab in the app.
The calendar displays a listing of all of your Instagram posts, with separate icons for single image updates, carousels and more.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook’s 2020 Year in Review [Infographic]
We're now into the final days of 2020, and while most will be happy to see the back of what's been an extremely challenging year
It's also worth reflecting on the various incidents and happenings over the last 12 months, just to take in the full scope, and the many impacts.
And Facebook has sought to cater to user need in that time - as per Facebook:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Facebook’s 2020 Year in Review [Infographic]](https://www.honeyweb.com.au/uploads/blog/facebook2020_7ogbroJrt.jpg)
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