Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
One Billion People Logged Onto Facebook In One Day
Social media overlord Facebook has passed a milestone today, recording one billion users logging into the navy blue platform in 24 hours.
Chuffed is probably an understatement for how Mark Zuckerberg, Facebook’s founder, is feeling right about now. He took to Facebook himself to share the news.
Instagram Blows Our Collective Minds By Introducing Portrait & Landscape Posts
Instagram has finally ditched the ubiquitous square and will now allows users to post in both landscape and portrait format.
According to Instagram’s press release: “It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.
Burger King Beats McDonald’s In Social Media Buzz Post McWhopper Plea
Burger King’s collaboration pitch to McDonald’s may have been flat out rejected by its competitor, but it looks like Burger King may have dominated the social media conversation following the stunt.
According to social media tracking firm Spredfast, Burger King has been mentioned in social media conversation 42 per cent more than McDonald’s.
Just How Social Is That Social Media Influencer?
Brands are being seduced by coverage about the appeal of influencers, and Thomas Hutley, head of OMD Word, is worried brands are going in too deep too quickly.
Over the last 12 months I can’t tell you how many times I’ve read articles on the ‘rise of social influencers’ or it being ‘the year of influencer marketing’. Yes we’ve seen huge growth, but with this growth comes opportunism and as brands race to compete, they’re breeding a new form of not-so-social influencers.
“Hashtags Are The Facebook ‘Like’ Desperation Of Yesteryear”: Affinity CEO
Marketing newsflash! People on social media aren’t just waiting to ‘engage’ with your brand, says Luke Brown, CEO of tech driven advertising and media agency Affinity. For him, using hashtags in campaigns is a “sadly misguided tactic”.
“It’s a bit like the Facebook likes desperation of yesteryear,” he told B&T. “So much energy for no meaningful gain.
Easy-to-steal ideas from the biggest brands on Twitter
The lovely thing about Twitter is that, like other social platforms, there isn't a very big barrier to entry. Nor is there a very big barrier to success when it comes to positioning your brand on the platform. All it really takes is a solid understanding of the network's nuances and your audience. But of course, some brands do it better than others.
The brands in this article represent the top 10 brands on Twitter, as ranked by follower count on Socialbakers. (Note: Due to the time elapsed between writing and publication, rankings might have shifted.) Now, as we noted in our previous article on Facebook lessons, the biggest brands on a given platform aren't always the most innovative. But it's safe to assume that they are doing something right if millions continue to allow them into their streams.
Why Brands Should Use Influencers In Campaigns
Social media influencers are a hot topic in adland at the moment and in this opinion piece, Suzie Shaw from social media agency We Are Social, says it’s well worth marketers starting to have a serious think about using influencers in their campaigns.
We all love to claim that we ‘never watch television’… but my 12-year-old daughter genuinely doesn’t. She literally hasn’t set finger on the TV remote in over a year.
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