Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Win More Conversions by Building Trust on Social Media
Trust is the building block of every relationship, even if it’s between business and customer.
Social media has gone from being the bold new frontier of advertising to being an assumed element of almost any marketing campaign. But just because social media campaigns are commonplace doesn’t mean that you can just tweet your new promo code and watch the conversions roll in.
Instagram Ad Rollout Will Make It the Top Media Buy: New Research
Are you using Instagram for your business? Have you thought about advertising on the platform?
Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.
In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.
How to Optimize Your Social Profiles for Search
Have you thought about optimizing your social accounts for search? Do you know where to use keywords in your social profiles?
In social media, there are two search engines you have to optimize for: the search function within each social network and Google search.
In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search.
9 Social Media Marketing Tool Tips From the Pros
Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools?
Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts.
Here’s what top social media experts are using to get results with social media marketing today.
Getting Attention: The Science of Being Captivating Online
Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice?
To discover how to get people’s attention online, I interview Ben Parr.
The best ways to create repeat customers
I wouldn't blame you if, at first glance, you tilted your head and did a Scooby-Doo at this headline. Marketing surely can help generate interest and trial. But doesn't the product itself drive repeat purchases? I mean, you didn't see a lot of repeat Yugo owners. However, even great products need marketing help to achieve loyalty and drive repeat purchases.
The best products don't need (much) advertising to sell the first product, let alone create repeat customers. Look at Huy Fong's famous Sriracha hot sauce. Or Costco. Both are cult or near-cult brands that essentially do no advertising. However, that doesn't mean they aren't smart marketers. Is the product you're marketing day-in and day-out a cult brand favorite? It's more likely you're in with the other 99 percent of us, and as a result, marketing and advertising are both vital to the success of the brand(s) you work with. So how do we use marketing and advertising to drive success and loyalty?
How to Tell Stories With Facebook and Instagram Carousel Ads
Want to make sure your ads stand out on Facebook and Instagram? Have you tried Carousel Ads?
While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative.
In this article, I’ll share how to use storytelling in carousel ads to promote your products and stand out from your competitors.
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Testimonials
"Well we ventured into a new communication medium with Honeyweb. With the help of an editor we used the interface for an email to a new group of potential customers. Once we were familiar with the web interface the process is wonderfully simple. We are monitoring results and have some useful information and some potential new contacts who are happy to learn more about what we do. Thank you for the introduction to this very useful medium to send out messages regarding our business"
John Grocke
Johnston Grocke
