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Honeyweb Blog / Social Media

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts

Given Instagram stories’ quick adoption by more than 300 million daily users

Recent Facebook ad integration and confirmation that an option to share stories directly to Facebook is coming, it’s no wonder that brands and influencers are actively exploring the format.

Since launching Delmondo’s Instagram story analytics offering in August, we’ve monitored more than 800 active Instagram accounts to identify early usage trends and best practices.

By Nick Cicero
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts

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How to Use Social Media Automation to Improve Your Results (and Not Lose Your Mind)

Not too long ago I broke down my daily social media management routine to explain how I manage all my client accounts without losing my mind.

In this post I want to briefly cover how planning and social media automation are my best friends when it comes to effectively staying on top of regular posts while having time for other activities that improve your social media marketing results.

Why Use Social Media Automation?

By Dhariana Lozano
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

How to Use Social Media Automation to Improve Your Results (and Not Lose Your Mind)

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How These Brands Responded to Current Events on Facebook with Video

As Facebook has increasingly moved towards becoming a video-first platform, brands that have been able to combine video with up-to-the-minute content related to current events have been able to drive significant results.

Working at Animoto, I often see how our customers succeed by responding in real-time with video.

In this post, I'm going to outline three examples of brands who've effectively leveraged video on Facebook in response to current events - and notes on how you can apply what they've learned to your own brand.

By Becky Brooks
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

How These Brands Responded to Current Events on Facebook with Video

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37 Inspiring Ideas to Rock Your Facebook Contest

Has your Facebook marketing stagnated?

You post and post and then kind of wonder… Is this thing on? Is there anybody out there? Are we having fun yet?

Here’s a quick formula to “funify” your Facebook feed, wake up your fans, and get them excited to bond with your brand.

By Barry Feldman
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

37 Inspiring Ideas to Rock Your Facebook Contest

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The Social Media Bot Problem, and How the Latest Investigation Is Bringing It Into Focus

One of the key benefits which might be derived from the current investigation into how social platforms were used to influence the 2016 US Presidential Election

Could be improved data and transparency for social metrics – particularly in regards to automated bots, and the presence of fake accounts on each platform.

The presence of bots, and their impact, has long been debated in social media circles.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

The Social Media Bot Problem, and How the Latest Investigation Is Bringing It Into Focus

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Why B2B Marketers Can’t Afford to Ignore Facebook

With over 2 billion monthly active users, it’s no surprise Facebook is a top priority for many marketers

Yet a key question that's regularly asked by B2B businesses is whether Facebook is worth the investment for them.

It may seem like Facebook only makes sense if you’re marketing a consumer-facing product or service, but consider these facts.

By Sylvie Tse
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Why B2B Marketers Can’t Afford to Ignore Facebook

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The Rise of the New LinkedIn (by The Numbers) [Infographic]

What is LinkedIn to you?

Chances are it’s a place where you keep your resume updated in case anyone in your network has any job openings for you, or a place where you post news about your industry so you can show that you care about your job.

But do you ever post anything personal there? Things that are relevant to your personal interests? You should. Here’s why.

By Irfan Ahmad
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

The Rise of the New LinkedIn (by The Numbers) [Infographic]

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