Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A Simple Way to Improve Your Facebook Ad Relevance Score (and Performance)
By now, Facebook ads aren’t exactly a new thing.
We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher.
Why? Facebook sponsored posts with high engagement rates get assigned high Relevance Scores, which get rewarded by the Facebook Ad algorithm through increased exposure at lower cost.
By Larry Kim
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram Rolls Out New Direct Message Tools, Including Remix and Replay Controls
After announcing their direct message photo remix tools back in August, Instagram has confirmed that the new option is now being rolled out to all users.
In addition, users will also have the ability to send a split-screen reply with the sent image by tapping on the sticker.
Instagram has also announced a new function, which relates to another of their Snapchat-like tools in DMs.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook’s Working on a Way to Automatically Animate Your Profile Image – and it’s a Little Weird
Facebook is working on a new way to animate still images, with a focus on providing new, reactive images on profiles.
The process utilizes a range of advanced computer vision techniques in order to ‘bring a still portrait to life, making it feel as if the person is breathing’.
The inspiration, Facebook says, is Harry Potter-style animated images. But the results are slightly creepy.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
A Small Business Guide to Instagram Stories [Infographic]
It's almost impossible to deny the power and rising influence of the stories format.
Originated on Snapchat, Instagram has taken the Stories option and evolved it, providing new tools and options, and introducing them to the app's 800 million+ users.
And while there's been some conjecture about Facebook's tactics in so blatantly copying their competitor, the results are impossible to ignore - 300 million people now use Instagram Stories every day.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![A Small Business Guide to Instagram Stories [Infographic]](https://www.honeyweb.com.au/uploads/blog/19.jpg)
4 Tips for Growing Your eCommerce Business with Social Media
Simply being on social media and earning lots of followers isn’t enough to drive people to your eCommerce business.
According to research conducted by Compass, the average conversion rates from social media to purchases are quite meager - to be precise, stores that have a presence with 5,000 or more followers have, on average, the following conversion rates per platform.
But what if you could push those numbers higher?
By Jordan Kasteler
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Social Video Marketing Tips for Small Business [Infographic]
If you haven't already hear, video is a big deal.
Video content generates the most shares on Facebook, tweets with video see 9x the engagement of basic text tweets, LinkedIn's recently introduced their own native video tools which are seeing good response.
It's not necessarily as easy as putting together a blog post or uploading an image, but video content can do wonder for your social reach and engagement, and is worth considering for all businesses.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Social Video Marketing Tips for Small Business [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_445569292.jpg)
Pinterest Launches ‘Secret Santa’ Campaign to Drive Holiday Gift Purchases
Whether you use it or not, it’s hard to ignore the power of Pinterest, and the influence the platform has in guiding users towards purchase.
According to research, some 93% of active Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a purchase online.
And while Pinterest’s 200 million monthly active users are comparatively fewer than the amount of people on other social platforms, it’s clear that those who do use Pinterest do so with high purchase intent, and in a product discovery mindset.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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