Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Social Media Recruiting Trends to Watch for in 2018
If you talk to just about anyone who works in talent acquisition, they’ll say that recruiting in today’s market is harder and more challenging than ever before.
Between the shifting expectations of job seekers to the increased competition for top talent, companies have been forced to improve and modernize their recruiting strategies.
One of the biggest trends in recruiting over the past decade has been the rise of social media to attract and convert talent.
By Michael Altiero
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Ideal Number of Characters, Hashtags & Emojis for Each Social Network [Infographic]
Are you looking for ways to optimize your social media posts?
Want to know the ideal number of characters, hashtags and emojis to use on each network?
CoSchedule share their social media posting tips in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Ideal Number of Characters, Hashtags & Emojis for Each Social Network [Infographic]](https://www.honeyweb.com.au/uploads/blog/hash-58b3f8595f9b586046abb8bb.jpg)
Instagram Reaches 25 Million Active Business Profiles, Shares New Business Tips
Instagram, currently the fastest growing of the big social media platforms
This week announced that there are now more than 25 million businesses active within its network - up from the 15 million they reported back in July.
Really, the growth in business interest makes perfect sense – Instagram has also gone from 600 million users last December, to 800 million today.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Suspends Potentially Discriminatory Ad Targeting Options, but Further Concerns Remain
Facebook has this week announced that it’s suspending the ability to target ads by excluding racial groups in order to give them time to investigate the issue.
Again. For the second time in the last year or so, an investigation has shown that Facebook’s intricate ad targeting options can be used to skirt federal laws, specifically in regards to housing.
Last October, a ProPublica report showed that it was possible to use Facebook’s ‘ethnic affinities’ demographic segmentation to eliminate specific racial groups from your ad reach, in violation of the federal Housing Act.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
7 Simple Ways to Increase Visibility for Your Holiday Campaign
Are you running any holiday campaigns this year?
In this post, I’ve outlined a few things you can do to increase visibility for your holiday campaign.
Not everyone is great at coming up with gift ideas - I know I take time to Google gift guide around holiday time for inspiration and ideas.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram Reports 2017 Usage Trends, Including Top Hashtags and Most Followed Celebrities
With Instagram rising in popularity, a growing number of marketers are also looking to tap into the Instagram stream.
But in order to do that effectively, you need to know the latest usage trends and shifts, so you can focus on what’s working and utilize that to your benefit.
To help with this, Instagram has this week released its annual listing of key usage trends, which includes a range of stats from throughout the year.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Facebook Power User Tips You Should be Utilizing
Facebook is a powerhouse in the social media space, representing a true unicorn, even if it wasn't the first kid on the block.
What started out as a place for college kids to connect quickly morphed into a powerful tool for business, giving smaller companies a method for creating an initial website without a financial investment, and serving as a platform for connecting with customers.
But, to make the most out of Facebook, you need to learn to master the various tools it has on offer.
By Larry Kim
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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